On 8 October 2018, Engage:BDR Limited (ASX: EN1) announced the integration of the Decibel Network and Collectcent Digital Media Ltd. into the Company’s programmatic platform. On 10 October 2018, the company announced another integration with Sonobi which is a tech company, based in New York.
In January 2018, the company had announced that it was having 82 customer integrations live at that time, now with the integration of new companies, the growth of the programmatic integrations has nearly double to 160. EN1 and its subsidiary AdCel are consistently adding programmatic customer integrations ahead of schedule. More programmatic integrations will result in more revenue, better margins and significantly better experiences and yield for companies’ publishers.
Through its platform, Sonobi is offering better ways for publishers, media agencies and advertiser brands to drive results and achieve business goals. Its user-centric approach creates more effective ads and stronger connections between people and brands. Sonobi is also working to eliminate unnecessary margin erosion by directly managing demand partners, thereby eliminating third-party fees.
Decibel Network is based in Georgia and it is involved in the operations of providing a platform to connect music, culture, and technology brands with their targeted audiences. The company is ensuring a safe and transparent environment for ad exchanges and works to help brands grow their businesses.
Collectcent Digital Media Ltd is a leading digital advertising company which is based in India. The company offers programmatic advertising across cost per install (CPI), cost per thousand impressions (CPM), and cost per action (CPA) business models on mobile and desktop through its data-driven platform. The company is running its operations in North America, Europe, Southeast Asia, Latin America, the Middle East, and Russia and India. The founder and current CEO of the Collectcent Digital Media Ltd., Mr. Andesh Bhatti founded Collectcent to move away from an impression-based business model and utilize a data-driven approach, to increase ad performance.
In the first half of FY 2018, the Non-Programmatic Revenue of Engage:BDR Limited decreased from 45 percent of total revenue in 1H17 to 12.5 percent in 1H18. The decrease in the revenue was expected by the company and it is considered as a positive outcome, as it depicts that programmatic is becoming the dominant revenue source for the Company and industry. The Company’s revenues from programmatic display and video ad sales increased by 28 percent in 1H18, as compared to 1H17. By reducing payroll and related sales commissions, the company’s programmatic technology greatly increases the Company’s net margin. The company is not having a single sales person and the revenues of the company are entirely generated by software. The operating expenses of the company are expected to decrease by approximately $6 million in FY 2018 as compared to the previous year.
In the past six months, the share price of the company decreased by 55.56 percent as on 11 October 2018. EN1’s shares traded at $0.060 with a market capitalization of circa $17.13 million as on 12 October 2018 (AEST 4:00 PM).
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