Prime Media’s Trading Update Amid Challenges

Prime Media Group Limited (ASX: PRT) has reported its trading update, insisting that trading conditions have been challenging. For the financial year to 31 October 2019, PRT said that the total advertising revenue has declined 5.4% over previous year.

  • EBITDA for the half-year to 31 December is expected to range between $11 to $12.5 million, except one off transaction.
  • Core NPAT is expected to be in the range of $4.5 to $5.5 million before one off transaction costs.
  • PRT has reaffirmed full-year guidance of EBITDA of $23 to $25 million and NPAT of $8 million to $10 million, excluding one off transaction costs.

By 1:17 PM AEST, PRT was trading at $0.2, no change relative to the previous close.

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