Engage: BDR Limited (ASX: EN1) has announced that they have signed 3 new programmatic integrations. Post these 3 new additions of programmatic integrations, EN1 has reached more than 175 integrations in total. Engage: BDR is a digital telecommunications company based in Australia.
The first new integration addition to the Company’s platform is Appodeal, a mobile app monetization leader in Europe. As per the report of VentureBeat, the advertisement monetization platform of Appodeal comprises of a mediation solution with sixty demand sources in an individual Software Development Kit. It will save developers from having to supplement several various ad networks individually in their apps. Appodeal is now working with 30,000 apps, from independent to enterprise.
Appodeal is one of the largest mobile SDK monetization players in the European ecosystem. It is domiciled in San Francisco and has offices in Minsk, Belarus, and Barcelona, Spain. The Appodeal integration is a cornerstone in expanding the Company’s opportunities in the European marketplace.
The second integration is Mobikok, a Chinese demand-side platform with significant business in China and within the APAC marketplace. Through this integration, the Company hopes to grow its Asia-Pacific presence.
The final integration is Showcase Ads, leading self-serve demand-side ad network for marketing professionals and agencies. They specialize in Video, Display, Native Ads. It has a reach of more than 750 million mobile web, in-app, and desktop users around the globe. Besides, the company has approximately 20 billion daily impression opportunities through various user interactions.
These three integrations are expected to bring an excellent time for EN1. By partnering with Engage: BDR at the beginning of the year, the integrations can gain momentum throughout the year and quickly provide incremental revenue once they’re integrated, validated and go live.
Programmatic integrations are paramount to the Company because they encompass the Company’s key revenue-driving component. The more integrations EN1 has, the higher the supply and demand opportunities. The supply and demand exchanges then create a network effect of mutual benefits.
An increased number of buyers and sellers also works to drive up bid rates, as competition develops. The benefit of having a partner network is that they are also customers who will be buying the supply. Integrations help determine the strength of the Company’s revenue. Therefore, starting 2019 with several new integrations paves the way for higher revenue potential for the year.
As mentioned in previous announcements, programmatic integrations are very hard to obtain. The most challenging aspect is getting partners to sign since ad fraud within the programmatic ecosystem has made companies wary of integrating. Companies that are new to the programmatic space have a harder time getting such programmatic partnerships.
The barriers to entry are significant, and it is difficult to replicate the success of companies that have been active within the programmatic ecosystem for a long time, such as Engage: BDR.
2019 marks the Company’s 10th year. Over the time period, the Company has become very reputable and developed strong credibility within the United States, Canada, South America, Europe, and Asia. EN1 has a strong footprint in the United States and is actively looking to branch out and work more with international partners. To this extent, the Company’s integrations play a vital role in helping the Company expand its global presence.
In the next few months, the market can expect updates on when the new integrations will go live and begin generating revenue.
The shares of EN1 are currently trading (as at 4 February 2019, 2:46 PM AEST) at A$0.025, down by 10.71 % or 0.003 points.
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