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Esports Mogul Asia Pacific Ltd (ASX:ESH) is an Australian based company providing Mogul Tournament Platform Technology. It is an esports media and software business that focusses on Australian, Asian, and Latin American markets. Its Mogul Tournament Platform Technology is one of the worldâs best tournament and matchmaking platform. It offers full tournament automation along with esports empowering social features (one of the fastest growing industry).
It is a deeply integrated and completely automated platform with the leading global esports titles. According to Newzoo, the global games market was estimated to be worth over US$137.9 billion with more than 2 billion gamers across all platforms globally in 2018.
Today ESH has provided updates over its quarterly activities for the 4th quarter of FY18, period ending 31 December 2018.
In October 2018, its technology team completed the development of a tournament management system which allows partners and third-party organizers to create their tournaments. The company will be adding this feature to its VIP Subscription model which will provide access to private Esports Elite leader boards, exclusive tournaments, extra rewards for Daily Tournaments and challenges, profile personalization, and customized prizing rewards. It also merged GameGeek.gg to strengthen its content platform, Mogul News.
In November 2018, ESHâs Mogul Tournament Platform went live on Google Play Store. It aligned all service offerings under the umbrella of âMogul,â allowing each feature to stand independently. It was chosen to organize and stage ONE eSports tournaments on Mogul. It also launched a Refer-a-Friend feature to drive user acquisition.
In December 2018, it began the development of new user acquisition-based features such as Mogul Spotlight and Mogul Wallet which are expected to aid in monetization preparations.
Recently it reported reaching a milestone of one million registered users across all Mogul service offerings. Mogul and Razer are set to launch Inaugural Tournament Series, Silver Slam, with Prizing Value in excess of AU$275,000 on 5 February 2019 which will run till 3 March 2019.
During the 4th quarter, ESH used A$1.309 million cash in operating activities of (as compared to the guidance of A$1.250 million as per 31 October 2018 report) and A$3.867 million cash for full FY18. For the next quarter, ESH estimates a net cash outflow of A$1.60 million.
Moreover, ESH reported cash used in investing activities of A$175 K during the quarter and A$302 K for FY18. The cash used in financing activities was reported at A$1 K for the quarter with a cash flow provided by financing activities for FY18 was A$4.386 million.
ESH reported an effect of movement in exchange rates on cash held was A$100 K for 4Q18 as well as FY18 and a cash balance of A$2.395 million at the end of the period, i.e., 31 December 2018.
Looking at Esports Mogul Asia Pacific Limitedâs stock performance, it has generated a negative return of 30.77% during the past six months. It closed the dayâs session at A$0.016 on 31 January 2019 with a plunge of 11.111%.
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