Authorized Investment Fund Limited (ASX: AIY) unveils the Travel Elite Program launched by its investee company Asian Integrated Media Pty Ltd (AIM) in China. The news sent the AIY shares to jump 6.667% to last trade at $0.032 on 18 December 2018.
On Tuesday, the Pooled Investment Fund AIY published the media release of its Hong-Kong based investee company Asian Integrated Media about its entry into China’s outbound tourism market through the programmatic advertising channels.
The release read that AIY’s 25% owned company, Asian Integrated Media has launched Travel Elite in China under the joint venture with Ambient Digital Media. This Travel Elite program has permitted advertisers to access China’s travel market via digital channels including the standard programmatic and mobile platform. The plan is to allow brands to advertise directly to destined travelers through selecting the class and destination of travel and then displaying the digital ad on the relevant media sites.
Baidu, Weibo, Toutiao, Tencent and JD COM are some of the top search, social media and e-commerce platforms of China that have the reach of more than 1.0 billion mobile and digital device users. Moreover, it is expected that by the close of 2018, digital programmatic spending China will reach US$22.8 billion. The company estimated that Travel Elite China has the potential to reach more than 1 billion people, thereby establishing strong footprints and network.
This move to tap China’s tourism market is underpinned by its top position in the world’s travel industry. In 2017, China had spent $258 billion towards travel, becoming the world’s top spender in outbound tourism followed by the US spent of US$135 billion. As a result, China is currently positioned as the biggest outbound travel market underlying tremendous growth which is expected to reach 128 million international travelers by 2022.
With the launch of this program, Asian Integrated Media has acquired access to all major trading platform of China including the access to mobile dominant China market. It is also anticipated to be accretive to the current turnover of JV partner Ambient Media, i.e., greater than US$17 million.
Ambient Media is a leading independent digital company operating in Southeast Asia. The company provides a wide range of marketing and media solutions to advertisers in 6 major South East Asian markets including Vietnam, Indonesia, Myanmar, The Philippines, Thailand, and Singapore. It offers highly effective digital media products as well as end-to-end service for compelling global digital campaigns. In this manner, it provides one-stop-shop for mobile and desktop advertisements via programmatic, proprietary, technology platforms.
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