Bigtincan (ASX:BTH) eyes revenue intelligence growth, buys SalesDirector.ai

December 28, 2022 12:38 PM AEDT | By Tamnna

Bigtincan (ASX:BTH) eyes revenue intelligence growth, buys SalesDirector.ai — Image source: © BiancoBlue | Megapixl.com

Details of SalesDirector.ai acquisition by Bigtincan

As stated in the ASX filing, the company intends to take the lead in AI-driven revenue intelligence by enhancing the scaling capacity of B2B sales organisations by providing insights and recommendations directly to sales reps for better revenue-related decision-making techniques. The market for revenue intelligence, a crucial component of sales analytics, is expected to reach US$4 billion by 2025.

The SalesDirector.ai platform generates several actionable revenue insights necessary to make the best business decisions by recording all sales, marketing, and customer success activity. With this partnership, Bigtincan's content, interaction, and relationship analytics will be combined with SalesDirector.ai technology to improve guided selling and forecasting accuracy.

Transaction details:

For this US$1.2 million acquisition of SalesDirector.ai, payment is being made in the following ways:

a cash payment of US$800k at closing, subject to the total after deducting transactional costs, cash balances, and debt.
Issuance of fully paid ordinary shares in Bigtincan at a cash price of AU$0.535 (price per share at the closing on 23 December 2022) with a value of US$400,711.

The company used its institutional placement's cash reserves to pay the acquisition's initial cash component. Bigtincan's revenue or expenses in FY23 are not anticipated to be impacted by the purchase, as mentioned in the ASX release.

Commenting on the SalesDirector.ai acquisition, David Keane, CEO and co-founder of Bigtincan, said:

Data Source: Company announcement dated 28 December 2022

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