Philip Morris International Inc is a leading manufacturer of cigarettes, tobacco and nicotine-based products.
Founder Philip Morris laid the foundation of the business with a standalone shop in London's Bond Street.
In 1881, Philip's son Leopard set up the company under the name Phillip Morris & Company and Grunebaum Ltd. However, this partnership was dissolved later, and the company was incorporated in Virginia as Philip Morris Co & Ltd Inc in 1919. The logo was also launched during this period.
Through its licensees and subsidiaries, the company sells, produces, markets, and distributes a wide range of tobacco products, cigarettes and related accessories across the globe.
Philip Morris International Inc operates under the following geographic segments:
Eastern Europe: Ukraine, Central Asia, Southeast Europe, Israel and Russia
European Union: EU countries and the United Kingdom, Norway, Iceland, Switzerland
Latin America and Canada: Based in New York, the company caters to Central America, Mexico, the Caribbean and Canada under this segment.
East Asia and Australia Region: South Korea, Japan, Australia, the People's Republic of China, Singapore, and Malaysia.
The Middle East & Africa Region: Caters to the entire African continent, Turkey and the Middle East.
Philip Morris claims to be a leading manufacturer in the consumer staples sector and tobacco industry.
The company has various subsidiaries, namely Philsa, Phillip Morris CR, Papastratos, PMFTC, Philip Morris GmbH, Philip Morris Polska SA, Ceylon Tobacco Company, etc.
The tobacco company's premier brands include:
Philip Morris International Inc also holds a minority stake in the Juul, an US-based e cigarette company.
The company has recently launched e-vapor products platform, IQOS VEEV MESH, which is a heating technique. It consists of a metallic mesh with tiny holes that heats a sealed and pre-filled pod containing nicotine and flavors. It has puff-activated heating with low liquid detection, which helps to ensure good quality and consistency of the vapor, the company claims.