Clorox Co is an American company that provides consumer products. It has its headquarters located in California, the United States.
The firm was founded in 1913 by five businessmen who invested $100 each. Initially it was known as The Electro-Alkaline Company.
In 1922, the company was rebranded to Clorox Chemical Corporation.
The company markets and manufactures consumer products that are sold through retail stores and grocery stores. The principal product of the Clorox Co includes bleach products, household cleaning products, cat litter, charcoal, sauces, dressings, trash bags, natural personal care etc.
The US-based company market most of its products in the regions of LATAM countries and America.
It operates under the household product sub-industry and consumer staple products industry. The firm, earlier trading its shares in the OTC market, was listed on NYSE in 1968. Its trading symbol is ‘CLX’.
The company claims to be a multinational marketer and manufacturer of professional and consumer products and has around 8800 number of employees working in the company all over the world.
In addition, it claims to generate more than 80 per cent of sales from the various brands it owns.
The portfolio consists of several well-known brands that are internationally recognized and trusted by the customers, the firm claims. The family of brands include:
• Pine-Sol cleaners
• Clog Removers
• Fresh step cat litter
• Hidden valley
• Brita water filtration products
• Burnt Bees
• Rainbow light
• Natural Vita
• Renew life
• stop aging now
The company claims to be a signatory to the United Nations Global Compact.
Furthermore, it claims to have been recognized for its efforts by Axuios Harris Poll 100 Reputation, Human Rights Campaigns 2020, and Corporate Equity Index.
The consumer products company reportedly made contributions worth $25 million.
The American firm focuses on innovation to expand its service area by venturing into new channels and product categories.
The company claims that all the ingredients used by it are safe and effective. It opts for ecofriendly packing reportedly.
The health and wellness firm also focuses on environment and aligns its business operations with ESG goals. It also aims to reduce the carbon footprint from its business operations.