Saga Plc (LON:SAGA)


Saga plc is a UK-based company that specialises in providing products and services for people aged over 50 in the UK. These include holidays, cruises, personal finance, insurance, and the Saga Magazine. In this demographic, it has become one of the most trusted and recognised brands among the UK customers. It was founded in the year 1951, and its headquarters are situated in Folkestone, UK. The company is listed and traded on the London Stock Exchange since 2014. It has many subsidiaries, which include Bennetts, CHMC Limited, Metromail Limited, Saga Publishing Limited, and ST&H Limited.

The company’s target market in the UK is people aged over 50, which is around 38% of the UK population. The company has been able to establish a strong presence in this demographic, and it gives attention to vulnerable customers as well to provide them with exceptional experiences. It tries to meet the specific needs of each unique customer group through its spirit of discovery and adventure as well as its new three-year fixed-price insurance product to cruising on its new ships. It works in collaboration with both in-house suppliers and external market-leading providers to deliver differentiated products at affordable prices to its customer base. Its business operations are segmented into three divisions: insurance, travel, and other businesses. The insurance division forms the largest part of the Saga group, and its offers motor insurance, home insurance, and other insurances. The award-winning travel division comprises of Saga Cruises, Saga Holidays and Titan Travel, offering escorted tours, hotel stays, and boutique ocean cruises. Its other businesses division mainly comprises of Personal Finance, as well as Media, Mailing and Printing.

Saga plc follows a well-defined framework of corporate governance and aligns itself with the UK Corporate Governance Code 2018. The board of the company has set up separate committees for audit, risk, remuneration, and nomination. It has an ethical code of conduct for running its business operations and promotes a culture of trust, transparency, and accountability. Apart from fulfilling all its corporate responsibilities, the company also fulfils its environmental and social responsibilities. It has a comprehensive Corporate Responsibility framework in place and complies with international best practices and guidelines to create a sustainable business. It aims to minimise the impact of its business activities on the environment and create long-term value for the business as well as the wider community. It derives 96% of its electricity from a 100% renewable power supply and provides training to its colleagues to reduce water use, energy, waste generation, and minimise travel. Its ships have adopted Saga’s Single-Use Plastic Policy, and it also strictly follows its ‘nil to landfill’ ethos to preserve the environment.

Contact Information

company address Saga PLC Enbrook Park, Sandgate High Street FOLKESTONE CT20 3SE United Kingdom GBR

company phone+44 130377111

company website

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