RSA Insurance Group Plc (LON: RSA) is a British general insurer, offering insurance to individuals and businesses ranging from small businesses to large corporations. The original company, Sun Insurance, was formed by Charles Povey in 1706 and The Sun Fire Office was established in 1710. Over the next 300 years, the corporation grew into an internationally recognised insurer and is headquartered in London, the United Kingdom. The company in its present form was established after the merger of Sun Alliance Group with Royal Insurance Holdings in 1996. In 2008, the changed its name to RSA Insurance Group. The company is one of the world's longest-standing general insurers, serving nine million customers in over 100 countries. It has established leadership positions in three core regions: Scandinavia, Canada, and the UK & International and employs 13,500 people worldwide. The group's operations are balanced between personal and business customers. It offers various personal insurance products like home, car, pet, and travel insurance directly to its customers, as well as through brokers and agents. It also provides services for businesses of any size, covering risks like property, vehicle and fleet, professional liability and indemnity and travel. The company was first admitted to the London Stock Exchange on 13 October 1993. On the exchange, the shares are identified and trade under the ticker name RSA. The shares of RSA Insurance Group Plc also form part of the FTSE 100 index.