Angling Direct Plc is a UK-based largest specialist fishing tackle retailer that is engaged in marketing fishing tackle products and related products through a network of retail stores across the UK and also online through its website. It currently markets an extensive range of products, including its own range of products under the Advanta brand. The company aims to create a culture of supporting anglers and the future of angling, and has undertaken a number of initiatives such as employing in-store qualified angling coaches offering advice and lessons at local angling destinations. Its website also assists anglers to catch more fishes along with offering fishing tackle.
The company regularly publishes Articles and videos on its website, which provide advice and instructions on new products and reviews of lakes and rivers. The company has acquired interests in various small fishing tackle shops in Norfolk, since 1986 and in 2003 first retail unit of the Angling direct was established through the acquisition of freehold of the current Norwich Premises, via Hillages Limited. In 2000, the company’s website to support the retail activities was launched. Its Advanta brand was launched in 2016 that is mainly focused in carp angler. The company is listed on the London Stock Exchange as LON: ANG.
The company operates through 39 stores in UK and four websites in UK and Europe with over 20,000 products across all major brands. The company’s objective is to become Europe’s first choice omni-channel fishing tackle business for all anglers. The company’s product categories include terminal tackle, reels, bait and additives, rods and divvies and shelters, and its fishing tackles products include consumables, capital items, clothing, and luggage.
2D Wendover Road NR13 6LH United Kingdom