Shopify Inc. (TSX: SHOP) is a cloud-based e-commerce platform designed to assist small and medium-sized businesses. It offers subscription solutions, accounting for 43% of fiscal 2018 revenue, and merchant solutions, accounting for 57% of fiscal 2018 revenue. On the subscription solutions segment, merchants engage in e-commerce thought the Shopify website, Amazon, physical stores, pop-up stores, kiosks, and social networks (Facebook). The merchant solutions segment facilitates e-commerce sales, build customer relationships, access financing and includes Shopify Payments, Shopify Shipping, and Shopify Capital. The company was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. It was founded in 2004 and is headquartered in Ottawa, Canada.