Aurora Cannabis Inc is a vertically integrated cannabinoid company that caters to the medical and consumer markets.
It supplies products to consumers through its distributors or online platform.
The Edmonton-based producer is listed on the New York Stock Exchange and Toronto Stock Exchange. The stocks are traded under the symbol ‘ACB’.
The company was incorporated as Milk Capital Corp on December 21, 2006. In October 2014, the firm changed its name to Aurora Cannabis Inc.
The product offering includes cannabis-based oil and capsules, dried cannabis, topical kits for medical patients etc.
The firm provides medical cannabis products through different medical brands:
Aurora Cannabis caters to multiple market segments through its consumer brands, including:
• Daily SPECIAL
• AURORA drift
• Whistler CANNABIS Co
It also sells herbal cannabis products, vaporizer accessories, including lockable vaporizer containers and grinders.
The cannabis producer claims that its operations are driven by innovation and research focused on cannabis plant science.
The products are cultivated and manufactured in licensed production facilities in Pemberton, British Columbia; Odense, Denmark; Edmonton, Alberta; and Bradford, Ontario. The facilities reportedly have an estimated production capacity of 150,000 kilograms of cannabis biomass.
Aurora Cannabis Inc operates through the following market segments:
1. Canadian recreational cannabis market
2. US CBD market
3. European Union and other global medical cannabis sectors
In 2018, the retail sale of cannabis was legalized in Canada.
In May 2020, with the acquisition of Reliva, a leading CBD retailer, Aurora Cannabis entered the US CBD market.
Through its platform, the company also provides employment opportunities in accounting and finance, human resource, market development and sales, etc.