goeasy Ltd is a financial service company headquartered in Mississauga, Canada.
The company was founded as RTO Enterprises in 1990. It was rebranded as goeasy Ltd in 2015.
goeasy Ltd. is engaged in providing non-prime leasing and lending services through its two subsidiaries: easyfinancial and easyhome
The company provides:
• secured personal loans
• unsecured personal loans
• secured saving loans
• bad credit loans
• debt consolidation loans
• installment loans
• retail financing
• small business loans
The company launched the easyfinancial brand in 2006, followed by the opening of the first standalone branch in 2011.
It claims to help customers improve their credit scores. The company reportedly derives a significant part of its revenue from the easyfinancial segment.
Under the second reportable segment, the firm provides loans for furniture, appliances, electronics, computers, etc. In 2003, following a consolidation of six brands, the firm launched the easyhome brand.
The loan is available up to C$15000 under weekly or monthly leasing agreements with flexible payment terms, free delivery setup, and repair.
goeasy Ltd operates as an omni-channel business that provides online and mobile leasing and lending services.
The company operates through 400 easyfinancial branches and more than 160 easyhome stores across Canada.
With approximately 30 years of business experience, the company reportedly has operations in around 177 cities.
goeasy ltd claims to have served over one million customers across Canada by loaning C$5 billion, with reportedly 60 percent of total customers improving their credit score within twelve months of borrowing.
goeasy Ltd also invests in long-standing partnerships with local charitable institutes, including Boys & Girls Clubs of Canada and Habitat for Humanity, and claims to have raised more than C$3.5 million in charity.
It was reportedly among GTA Top Employer's list, TSX30 and Canada's Top Growing Companies list in 2019.
The financial company's stocks are listed and traded on the Toronto Stock Exchange under the symbol ‘GSY’.
In 2018, the Canadian company launched its proprietary online loan application and creditplus starter program.