Laybuy is a provider of buy-now-pay-later (BNPL) services that are offered to customers across New Zealand, Australia, and the United Kingdom. Gary Rohloff, his wife Robyn and two sons James and Alex, set up the Laybuy platform. They identified a market opportunity after understanding that traditional ‘layby’ payment method was not customer friendly. The Company got listed on the ASX in September 2020 and is headquartered in New Zealand.

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