Mulberry Shares Surge After Majority Shareholder Rejects Frasers Group’s Takeover Bid

2 min read | October 14, 2024 07:13 AM EDT | By Team Kalkine Media

Highlights:

  • Bid Rejection: Mulberry’s largest shareholder, Challice Ltd, rejected Frasers Group’s 150p per share takeover offer.
  • Frasers’ Doubts: Frasers expressed reservations about Mulberry’s strategic direction and the adequacy of its recent capital raise.
  • Market Reaction: Mulberry’s shares jumped 12% following the news, as the board begins consultations with advisers ahead of a potential final offer.

Shares of Mulberry Group (LSE:MUL) spiked 20% on Monday after the board announced it would consult advisers following the rejection of a takeover bid from Frasers Group, owned by Mike Ashley. The rejection came from Challice Ltd, Mulberry’s largest shareholder, which controls a 56.4% stake in the luxury handbag company. The bid from Frasers, which holds a 37% stake, was at a premium price of 150p per share, a significant increase from the 100p share price during Mulberry’s recent £10 million fundraising.

Shareholder Rejection

Frasers Group’s latest offer of 150p per share came over the weekend, following an initial bid of 130p last month that was rejected by Mulberry. Challice Ltd, the largest shareholder, swiftly responded, stating it had no intention of selling its shares or providing Frasers with any form of commitment. The rejection puts the spotlight on Mulberry’s strategic direction as it grapples with Frasers' interest.

Frasers’ Reservations

Frasers, known for its ownership of multiple fashion and sports brands, expressed doubts about Mulberry’s future prospects, questioning whether the recent £10 million capital raise would be enough to sustain the company in the short to medium term. Frasers had participated in the fundraising to maintain its stake but remains critical of Mulberry’s current business strategy, stating that there appears to be no clear turnaround plan.

Board’s Response and Market Reaction

In response to the bid and the rejection from Challice, Mulberry’s board announced it would work with advisers to evaluate the company's position moving forward. The board is also facing a “put-up-or-shut-up” deadline of 28 October for Frasers to submit a final offer. Following the news, Mulberry’s shares surged to 126p, reflecting a 12% increase by mid-morning, while Frasers saw a slight uptick in its share price as well.


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