LBG Media IPO: What to expect from this biggest media listing on LSE?

Highlights

• LGB Media, also known as LADbible planning for an AIM listing in mid -December.
• With a £360 million London float, this will be one of the biggest media industry IPOs on the LSE.

The Manchester-based media company LBG Media, also known as LADbible, is planning to make a debut on the Alternative Investment Market (AIM) of the London Stock Exchange (LSE) on 15 December 2021. 

Targeting a £360 million London float, the digital media and youth content publisher is all set to launch one of the biggest media industry Initial Public Offering (IPO) on the LSE.

IPO plans

On 8 December 2021, the company notified the exchange that 205,714,286 Ordinary Shares of £0.001 would potentially be issued by it at an issue price of £1.75. Based on this issue price, the market capitalisation of the company on admission is expected to stand at around £360 million.

Capital worth £30 million is expected to be raised on its admission to the LSE through the placement of new ordinary shares and £81 million through a sale of the existing ordinary shares.

After the admission of the company to the LSE, the percentage of the issued share capital of its significant shareholders, which include LAD Investment Limited (54.24%) and Makkma Investments (28.94%), will fall down to 39.67% and 19.90%, respectively.

Zeus Capital Limited is the nominated adviser and broker for LGB Media’s IPO.

About LBG Media

The UK-based media company, which was founded in 2012, is primarily engaged in the production and distribution of digital content across a variety of mediums, such as audio, video, and even and experiences like virtual and augmented reality. Using both in-house contents as well as content from third parties, the company aims to interact with its audience of over one billion per annum spread across the globe. 

By using various social media platforms, such as Instagram, Twitter, and Facebook, ten core specialist brands of the group have been curated. Each of these diverse brands focuses on a different interest point, like sports or gaming. This specialisation helps the group in increasing its level of engagement with the audience and eventually create a loyal and steady community of followers.

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Apart from focusing on its business growth, the group also takes care of its social responsibilities. For spreading awareness about plastic waste in oceans, the group has won a Cannes Lions award. Also, it has been acknowledged as ‘Media Brand of the Year' at the Media Week Awards in October 2021.

LBG Media generates revenue from across the globe, and while it mainly operates in the UK, it also runs its operations in Ireland, Australia, and New Zealand.

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LBG Media IPO What to expect from one of the biggest media lists on the LSE

Bottomline

Being the owner of brands such as Ladbible, Sportbible and Unilad, the company is very popular for its youth-focused content. With growing sales internationally, the profits of the company have been continuously increasing, and a successful market debut can be expected in mid-December, as per the company estimates.