Malaysia's Leading Herbal Repair Cream Brand Enters Retail After 4 Years — and Customers Are Loving It

KUALA LUMPUR, Malaysia, May 7, 2025 /PRNewswire/ -- After 4 years of selling exclusively online, Jolicare, Malaysia's #1 selling herbal skincare brand for dry, itchy, and sensitive skin, is making its long-awaited debut in physical retail. The brand's entry into nearly 20 stores across Klang Valley and Johor marks a significant milestone in its journey from an online startup to a household name, with over 100,000+ Jolicare Cream sold since its launch in 2021.

Founded in April 2021, Jolicare was born out of a simple but powerful belief: that people struggling with dry, itchy, and sensitive skin deserve more than just temporary relief. Over the years, its flagship product, Jolicare Cream, has become known for providing Lasting Repair — a steroid-free, herbal formulation trusted by families across Malaysia and Singapore.

The decision to enter physical retail wasn't made lightly. For the past four years, Jolicare has built its community entirely through digital channels — including Shopee, TikTok Shop, Lazada, and its own website — with over 20,000+ 5-star reviews and customer stories shaping the brand's growth.

Jolicare's rise has been quietly impressive. With over 539% year-on-year growth, the brand's momentum reflects a growing demand for lasting, herbal-based solutions.

But beyond numbers, it's the voices of customers — thoughtful reviews, heartfelt stories, and consistent repurchases — that continue to shape the brand's journey. Many of these customers, especially those looking for gentler, effective everyday skincare for their dry, itchy, and sensitive skin, have been asking for one thing: easier access.

Therefore, this decision to move into retail is not one driven by the company, but the customers.

"We've received thousands of messages from customers who love Jolicare but prefer buying in-store," said Caleb, CEO of Jolicare.

"Tons of them say - We need the cream urgently. Is there a place we can get it now?" 

"Some don't shop online, others want to feel the product before purchasing, and many simply enjoy browsing at their favorite pharmacy."

"It's time to make Jolicare more accessible." Caleb added.

In just 45 days, Jolicare rolled out to nearly 20 outlets, with many more to come. The brand is already in talks to expand into 1,000 retail stores across Malaysia & Singapore in 2025, signaling a significant wave of momentum for Jolicare.

The team shared that walk-in customers have already expressed excitement at discovering the brand on shelves, especially those experiencing skin issues such as eczema, psoriasis, or dry, itchy, and sensitive skin.

Jolicare Cream is designed to provide herbal, lasting repair with every use:

• Formulated with 10+ Premium Herbs
• 0 Steroids. 0 Parabens. 0 Fragrances.
• GMP-certified
• Lab-tested and certified by SGS and MyCO2
• 20,000+ five-star reviews

What's next for Jolicare?

While the brand is keeping some details under wraps, pharmacy partnerships are on the horizon, and customers may soon find Jolicare at some of the country's best-known pharmacy chains.

"We'll leave that part as a little surprise.   But one thing's for sure — Jolicare is just getting started," Caleb added with a little wink.

To learn more about Jolicare, visit the official website: https://jolicare.com

About Jolicare

Jolicare is the #1 selling repair cream for dry, itchy, and sensitive skin in Malaysia and Singapore. With over 100,000+ creams sold and thousands of loyal customers, Jolicare continues to expand its presence both online and offline across Malaysia, Singapore, and beyond.

Follow Jolicare on Social Media:

Facebook: /jolicare.os
Instagram: @jolicare.os
TikTok: @jolicare.my