BRP Inc. (TSX: DOO) Celebrates Another Exceptional Year in 2024 with a Total of 17 Design Awards

3 min read | February 18, 2025 02:58 AM EST | By Team Kalkine Media

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BRP Inc. (TSX: DOO) Celebrates Another Exceptional Year in 2024 with a Total of 17 Design Awards — Image source: shutterstock

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Highlights

BRP Inc. earned five prestigious GOOD DESIGN Awards in 2024.

The Sea-Doo Spark, Can-Am Maverick R, and other products were honored globally.

BRP’s commitment to innovation shines through their award-winning designs.

In 2024, BRP Inc. (TSX:DOO) capped off an outstanding year with a total of 17 design awards, showcasing its continuous dedication to innovation and design excellence. Among these accolades were five prestigious GOOD DESIGN Awards, a mark of distinction that highlights the company’s ability to blend cutting-edge technology with thoughtful design. BRP’s recognized products embody its commitment to sustainability, advanced functionality, and aesthetic innovation.

BRP’s Chief Design Officer, Denys Lapointe, emphasized the synergy between design, engineering, and product strategy in receiving such honors. "Our design team's passion and dedication shine through in every product we create," said Lapointe. "These awards are a testament to the exceptional experiences we aim to deliver, and they inspire us to keep pushing boundaries and shaping the future of powersports."

Award-Winning Products

Several of BRP's standout products have redefined their respective categories. The Sea-Doo Spark, a personal watercraft that combines fun and accessibility, continues to set new standards. Improved comfort, enhanced hull dynamics, and its sustainable Exoskel™ design demonstrate how innovation can go hand in hand with affordability.

The Can-Am Maverick R, an off-road vehicle, redefines performance with its race-inspired innovation, ergonomic design, and advanced technology, including a 10.25-inch digital touchscreen. It delivers an immersive driving experience while reflecting Can-Am's heritage in racing.

The Can-Am Outlander Pro stands out as the ultimate workhorse ATV. With features like a powerful Rotax engine, durable design, and customization options, it's built for tackling tough jobs in various conditions.

The Ski-Doo Grand Touring Electric offers an emissions-free snowmobiling experience for both new and seasoned riders. This eco-friendly model allows riders to enjoy nature without the noise of a traditional engine.

The Sea-Doo Switch Cruise Limited elevates modular water adventures with nearly 100 customizable options, premium materials, and ambient lighting, making it ideal for family outings.

Global Recognition

In addition to the GOOD DESIGN Awards, BRP's innovative products earned recognition across some of the most prestigious design competitions. The Sea-Doo Spark, Can-Am Maverick R, and Ski-Doo Grand Touring Electric received multiple accolades, including awards from the Red Dot, iF Design, and IDEA Awards.

These honors reflect BRP’s global impact and its ability to stay at the forefront of the powersports industry. Entering 2025, BRP continues to demonstrate its dedication to providing riders with high-performance, sustainable, and user-centric products that redefine the powersports experience.

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