Tilray Introduces Non-Alcoholic Drink Brand Runner's High Brewing Co

2 min read | August 02, 2024 12:00 AM EDT | By Team Kalkine Media

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Tilray Brands introduces Runner’s High Brewing Co., a new line of premium non-alcoholic beers.
The debut flavors of Runner’s High include dark chocolate, raspberry, and golden wheat, launching at the Peachtree Road Race in Atlanta.
Tilray's expansion into non-alcoholic beverages complements its diverse portfolio, which includes brands like Shock Top and Sweetwater Brewing Co.

Tilray Brands Inc. (TSX:TLRY), a prominent Canadian cannabis company, has announced the launch of a new brand of premium non-alcoholic beverages named Runner’s High Brewing Co. This new line aims to cater to individuals who seek the taste of beer without the effects of alcohol.

The initial offerings from Runner’s High Brewing Co. include three distinct flavors: dark chocolate, raspberry, and golden wheat. This selection is designed to provide a diverse range of options for consumers who enjoy craft beer but prefer to avoid alcohol. The debut of these beverages will take place at the Peachtree Road Race in Atlanta, a notable 10-kilometre event scheduled for next week, marking the brand’s introduction to the public.

Tilray has been actively broadening its portfolio beyond its cannabis roots in recent years. The company now owns a diverse array of beverage brands, including Shock Top, Breckenridge Distillery, and Sweetwater Brewing Co. This expansion into the non-alcoholic beverage sector reflects Tilray's strategy to diversify and tap into new market segments.

The launch of Runner’s High Brewing Co. underscores Tilray’s commitment to innovating within the beverage industry while continuing to shift focus from its core cannabis business. The company’s move into non-alcoholic options aligns with broader consumer trends towards mindful drinking and offers a sophisticated alternative for those who want to enjoy beer without the alcohol content.

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