Inside the High-Stakes Fight to End Gambling Advertisements

August 29, 2024 07:01 AM BST | By Team Kalkine Media
 Inside the High-Stakes Fight to End Gambling Advertisements
Image source: shutterstock

Gambling advertisements have become a constant presence during sports broadcasts, sparking widespread concern and leading to a parliamentary inquiry. Fourteen months ago, Labor MP Peta Murphy presented a report on online gambling in parliament, calling for a comprehensive ban on all gambling ads on television and online platforms. Murphy, who passed away from cancer late last year, argued that such a ban was necessary to curb the influence of gambling on viewers. 

Implementing a blanket ban on gambling ads would result in a significant loss of revenue—potentially worth hundreds of millions of dollars—for sporting organizations, broadcasters, and wagering companies. These stakeholders have been actively lobbying the government to soften its stance, and a policy announcement is expected soon. 

This week on The Fin podcast, senior reporter Ronald Mizen and media and marketing reporter Sam Buckingham-Jones discuss why the government has faced challenges in devising a comprehensive reform plan for gambling advertisements, what measures are likely to be introduced, and whether they will effectively address the concerns raised. 

"The Fin" podcast explores critical issues in business, markets, and politics, providing insights from journalists with deep knowledge of these topics. New episodes are released every Thursday. 


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