Is Pinterest Set to Soar After Joining Goldman’s Conviction List?

October 09, 2024 08:25 PM BST | By Team Kalkine Media
 Is Pinterest Set to Soar After Joining Goldman’s Conviction List?
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Highlights

  • Pinterest has been added to Goldman Sachs’ Conviction List, recognized for its steady topline growth and strong positioning in the digital advertising space. 
  • Analysts see potential for Pinterest to continue expanding its average revenue per user (ARPU), driven by a growing direct-response ad business and diverse advertiser base. 
  • Pinterest's upcoming catalysts, including the holiday season and increasing engagement from younger demographics, are expected to bolster its performance in key advertising verticals. 

Pinterest Inc., operating in the Communication sector, has been added to Goldman Sachs' Americas Conviction List. This move underscores the company's growing influence and profitability in the digital advertising landscape. Goldman Sachs analysts have highlighted Pinterest as a “well-positioned, profitable compounder,” reflecting its ability to deliver consistent revenue growth and margin expansion over the next several years. 

Steady Revenue Growth and Expanding Advertising Potential 

Analysts expect Pinterest Inc (NYSE:PINS) to deliver a consistent mid-to-high teens percentage growth in its topline revenue over the coming years. This optimistic forecast is based on Pinterest’s ongoing efforts to build out its direct-response ad business and expand partnerships with major companies, including Amazon and Google. Furthermore, Pinterest’s ability to diversify its advertiser base by bringing in small and medium businesses, alongside larger verticals, places it in a favorable position to capture more market share in the digital advertising sector. 

The company has also seen improvements in its average revenue per user (ARPU), driven by an expanding user base and growing engagement. As younger demographics show increased interest, particularly in mobile app usage, Pinterest’s ARPU is expected to benefit from these positive trends, contributing to its strong financial outlook. 

Key Catalysts and Upcoming Opportunities 

Pinterest is also expected to see a boost from the upcoming holiday season. This period is crucial for the platform as its exposure to retail, eCommerce, and Consumer Product Group advertisers aligns with seasonal marketing pushes. With steadily improving engagement trends, especially among younger users, Pinterest is poised to leverage these opportunities to further strengthen its advertising platform. 

Analysts have set a price target of $46 for Pinterest, reflecting confidence in the company’s ability to continue its momentum in the digital advertising space. This inclusion in Goldman Sachs’ Conviction List marks a significant recognition of Pinterest’s evolving strategy and financial potential in a competitive market. 


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