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Meta Platforms (NASDAQ:META) will roll out ads on WhatsApp's Updates tabhome to status updates and Channelswhile keeping private chats ad-free, the company said. Ads will appear alongside Status posts, and the Updates tab will gain three new features: paid Channel subscriptions for exclusive content, promoted Channels to surface new publishers, and Status ads that let businesses link directly to chat threads. Meta stresses that all messages remain end-to-end encrypted and ad-targeting uses only limited datacity, language or followed Channels, plus optional Accounts Center infowithout sharing phone numbers or messages. Warning! GuruFocus has detected 4 Warning Sign with META. The Updates tab already attracts 1.5 billion daily users, making it a prime spot for Meta to extend its booming ad business, which posted 16 percent growth to $41.4 billion last quarter.
The company plans a gradual rollout over coming months and positions the change as a way to help businesses and creators grow without disrupting core messaging experiences. Why it matters: By tapping WhatsApp's massive, engaged audience with privacy-mindful ads, Meta can diversify its revenue streams outside Facebook and Instagram while preserving user trust. This article first appeared on GuruFocus. View Comments
Meta Brings Ads to WhatsApp Updates Tab
June 16, 2025 09:17 PM BST | By EODHD
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