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Highlights
- Keywords Studios is acquiring Certain Affinity, a US-based game development studio known for its co-development services on major franchises like Halo and Call of Duty.
- Certain Affinity employs over 180 professionals and is currently involved in various projects, including the upcoming game EXODUS from Archetype Entertainment.
- The acquisition terms include upfront and earn-out components, with the upfront payment funded through Keywords Studios’ existing revolving credit facility.
Keywords Studios (LSE:KWS), a prominent provider of creative and technology-driven solutions for the global video games and entertainment industries, has announced its intention to acquire Certain Affinity, Inc., a renowned US-based game development studio. This strategic move marks a significant step for Keywords Studios in enhancing its portfolio and capabilities within the competitive gaming landscape.
Founded in 2006, Certain Affinity has built a strong reputation for delivering high-end co-development services for AAA multiplayer titles. The studio has collaborated with some of the industry's most prestigious studios and publishers, contributing to major franchises including Halo and Call of Duty, as well as other notable games like Hogwarts Legacy and DOOM. With nearly 20 engagements related to these iconic franchises, Certain Affinity is well-regarded for its expertise and reliability in the gaming community.
Based in Austin, Texas, and Toronto, Ontario, Certain Affinity employs over 180 skilled professionals in the US and Canada. The studio is home to several teams that work closely with clients on a variety of announced and unannounced projects. Among its current endeavors is the highly anticipated game EXODUS, developed in partnership with Archetype Entertainment, a division of game developer and publisher Wizards of the Coast, which is itself a subsidiary of Hasbro.
Max Hoberman, the Founder and CEO of Certain Affinity, along with his management team, including President & COO Paul Sams, will continue to lead the studio following the acquisition. This continuity in leadership is expected to foster growth, supported by a robust pipeline of high-quality projects that Certain Affinity has in development.
The terms of the acquisition include an upfront payment and an earn-out component, subject to specific closing conditions. The financial arrangement is expected to align with Keywords Studios' targeted valuation range, with the upfront payment to be financed through the Group's existing revolving credit facility. This strategic financial approach underscores the company's commitment to investing in its growth and expansion in the gaming sector.
This acquisition is poised to enhance Keywords Studios’ ability to deliver exceptional services to its clients and bolster its position in the global gaming market. As the demand for innovative and immersive gaming experiences continues to rise, the integration of Certain Affinity's expertise will enable Keywords Studios to better serve its partners and expand its creative offerings.
