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Highlights:
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Electric Guitar PLC CEO John Regan discusses the deployment of the Voco platform with NFC technology at the Grand Designs Live event in Birmingham.
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The partnership with Mastercard's SessionM loyalty platform allows clients to utilize gamification technology for enhanced customer engagement.
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Future plans include integrating 3radical's capabilities into advertising campaigns using QR codes and CRM systems.
Electric Guitar PLC {LSE:ELEG} has made significant strides in enhancing customer engagement through its subsidiary, 3radical. CEO John Regan recently detailed these developments during an interview with Proactive's Stephen Gunnion, focusing on the deployment of the Voco platform at the Grand Designs Live event held in Birmingham this month.
The Voco platform utilizes Near Field Communication (NFC) technology, enabling seamless data collection from exhibition attendees and effectively linking physical interactions with digital engagement. This innovative approach allows participants to engage with the system simply by tapping, providing an interactive experience where they can spin for prizes. This dynamic method offers businesses an effective way to capture data and communicate with potential clients, exemplified by the partnership with Jewson.
Regan also highlighted an expanded collaboration with Mastercard's SessionM loyalty platform. This partnership enables Mastercard clients to utilize 3radical's gamification technology, fostering enhanced customer engagement. Regan noted that the integration of the 3radical gamification platform allows clients to easily deploy these capabilities. This relationship is poised for global expansion, particularly with the engagement of Mastercard's Boston office.
These advancements underscore Electric Guitar PLC's commitment to improving customer engagement across various industries. The company plans to further link 3radical's offerings to advertising campaigns through technologies such as QR codes and customer relationship management (CRM) integrations. Such initiatives demonstrate the company’s innovative approach to harnessing technology for enhanced interactions and customer satisfaction. As these developments unfold, Electric Guitar PLC continues to position itself at the forefront of customer engagement solutions.
