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Electric Guitar PLC (LSE:ELEG), a digital marketing and advertising company specializing in first-party data, has announced a new campaign in collaboration with Mediacorp, Singapore's leading media network. This initiative follows a successful pilot of its subsidiary 3radical's Voco engagement platform.
The pilot, titled "20 Days of Games," was conducted on Mediacorp’s website and resulted in a substantial increase in web traffic while capturing valuable consumer data. The success of this trial showcased the effectiveness of 3radical's first-party data solutions.
The upcoming campaign will leverage behavioral data to craft personalized and engaging experiences for Mediacorp's audience, aiming to replicate and expand on the success of the initial trial across Singapore.
CEO John Regan expressed enthusiasm about the collaboration, stating, "We are delighted to announce the rollout of this project with Mediacorp following the success of our test campaign. This partnership not only enhances our strategic presence in Southeast Asia but also highlights our capability to deliver innovative engagement solutions that yield significant business results."
This campaign represents a key step for Electric Guitar PLC in solidifying its position in the rapidly evolving digital marketing landscape.
