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Highlights
- The video-focused social networking platform, Tiktok, has helped in driving sales of the UK publishing industry to its best year in 2021, as per a recent report.
- TikTok helped drive book sales among young adults last year.
A recent report by the UK’s Publishing Association has stated that video-focused social networking platform Tiktok helped in driving sales of the UK publishing industry to its best year in 2021. Despite the major disruption to the global supply chain and months of closed bookshops, the industry reported a 5% jump in sales to £6.7 billion in the financial year 2021.
The association said that the video-focused social networking platform helped drive book sales among young adults and its annual report showed that UK sales income increased by 7% to £2.7 billion, while the total export sales income rose to £3.8 billion, up by 2%.
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Consumer publishing stood at £1.5 billion, up by 2%, while education publishing saw a 5% increase to £552 million The total academic publishing was up by 4% to £3.5 billion. However, the total digital publishing stood at £3.2 billion, up by 5%, while total print was up 5% to £3.5 billion.
Let us look at three FTSE-listed publishing stocks that may get benefited from the TikTok trend.
- Pearson Plc (LON: PSON)
The multinational publishing and education company is engaged in providing educational materials and learning technologies. The company has recently announced that its Online Program Management (OPM) partnership with Arizona State University (AUS) will end in June 2023.
With a market cap of £5,766.71 million, the FTSE 100 listed company’s share value depreciated by -2.08% over the last one year as of 21 April 2022, while its year-to-date return stands at -25.99%. Pearson Plc’s shares were trading at GBX 774.40, up by 0.91% at 8:05 AM (GMT), as of 21 April 2022.
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- Quarto Group Incorporated (LON:QRT)
Quarto Group Incorporated is the leading global illustrated book publisher that creates and sells illustrated books for children and adults across 50 countries and in 40 languages. The company has reported an increase in revenues from US$126.9 million in FY2020 to US$151.5 million in FY2021 and its profit for the year stood at US$9.9 million, up from US$4.6 million in FY2020.
With a market cap of £69.51 million, the Main Market listed company’s share value appreciated by 123.51% over the last one year as of 21 April 2022, while its year-to-date return stands at 52.09%. Quarto Group Incorporated’s shares were trading at GBX 172.00, up by 1.18% at 8:05 AM (GMT), as of 21 April 2022.
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Bloomsbury Publishing Plc (LON: BMY)
Bloomsbury Publishing Plc is a multinational independent publishing house of friction and non-friction for consumers, teachers, children, students, researchers, and professionals. The company has recently said that it expects revenue and profit to be ahead of upgraded market expectations for the year ended 28 February 2022.
With a market cap of £326.43 million, the FTSE All-Share listed company’s share value appreciated by 33.90% over the last one year as of 21 April 2022, while its year-to-date return stands at 12.89%. Bloomsbury Publishing Plc’s shares were trading at GBX 407.00, up by 1.75% at 8:05 AM (GMT), as of 21 April 2022.
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Note: The above content constitutes a very preliminary observation or view based on market trends and is of limited scope without any in-depth fundamental valuation or technical analysis. Any interest in stocks or sectors should be thoroughly evaluated taking into consideration the associated risks.
