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Technology giants’ tussle with the Australian Competition and Consumer Commission (ACCC) continues as the regulator today announced that it had decided to reject Google’s undertaking proposal regarding Fitbit deal.
The undertaking was issued by Google to address the competition concerns as the tech behemoth plans to acquire fitness tracker provider Fitbit in a deal worth US$2.1 billion, which has been opposed by ACCC chairman Rod Sims.
Fitbit, which provides health tracking services, faces competition from Google and Apple. Therefore, Chair Sims believes that if Google acquires the company, there will be no healthy competition left in the market, except Apple - the other tech giant. However, for the acquisition of Fitbit by Google, ACCC will announce its decision in March 2021.
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The dispute between the Australian government and the world's leading technology companies is not new. In recent times, technology companies have been facing various troubles in Australia. Earlier this month, the Australian government issued a proposal that wants the technology giants such as Google and Facebook to abide by the new payment laws.
Australia plans to force the tech giants to pay for the news they publish on their platform, which is sourced from the local media firms. However, Google and Facebook have strongly criticised the proposed law stating that it was unworkable.
Many local media companies in the country have raised concerns over the use of content by technology platforms. The ACCC has said that it wants to bring in fair play and provide reasonable value to the media outlets. The matter concerns the media industry’s survival and is crucial to the country. Google and Facebook offer advertising space on their platforms to the brands, which is then showcased to its users.
