Vans Wraps Week-Long Paris Takeover with a Spectacular Party Fusing Skateboarding, Art and Music at Sacré Coeur - Kalkine Media

June 24, 2024 11:20 AM AEST | By Cision
Follow us on Google News: https://kalkinemedia.com/resources/assets/public/images/google-news.webp

From AVE 2.0 to OTW By Vans, Vans Celebrates the Culture of Skateboarding

LOS ANGELES, June 24, 2024 /PRNewswire/ -- Last night, Friday, June 21, Vans' week-long Paris takeover culminated in a bash blending the energy of Paris Fashion Week, Go Skateboarding Day and Fête de la Musique—at epic scale.

Welcoming the skateboarding, streetwear, fashion, art and entertainment communities of Paris and beyond, the OTW by Vans Checkered Future event featured a monumental installation set on the hill of Montmartre below the Sacré-Coeur Basilica.

Designed by OTW by Vans in partnership with PLAYLAB, INC. and California Skateparks, the installation's large-scale skate bowl played host to a live skate exhibition paying tribute to the unconventional art derived from skate culture. Vans Skate Team from around the world including Efron Danzig, Curren Caples, Mami Tezuka, Tania Cruz, Elijah Berle, Diego Todd, Martino Cattaneo, Stafhon Boca, Anthony Van Engelen, Rowan Zorilla, Hugo Westrelin, and Willow Voges Fernandes jammed the installation throughout the evening. At the summit of the butte of Montmartre, a checkerboard DJ platform overlooking Paris hosted performances by Kaytranada, Venus X, Busy P and Tatyana Jane, and a headlining DJ set by JUSTICE.

Alongside Drieke Leenknegt, Global CMO of Vans, Ian Ginoza, Vice President, Creative Director for OTW by Vans, and Steve Van Doren, Vans Ambassador and Son of the Founder, guests included Emily Ratajkowski, Paloma Elsesser, Dev Hynes, Bella Poarch, Meadow Walker, Omar Apollo, Jonathan Anderson, Danielle Haim, Fai Khadra, Haze Khadra, Christina Paik, Kim Shui, Moses Sumney, Malick Bodian, Haider Ackermann, Ross Lynch, Devyn Garcia, Yumi Nootenboom, Alva Claire, Rocky Xu, Benji B, Pierce Abernathy, Mike Eckhaus, and Sam Richardson.

Bringing to life the disruptive approach of OTW by Vans, the most aspirational expression of Vans product design and experiences, the event at Sacré-Coeur builds upon recent OTW experiences; most recently, a skateable installation, designed by PLAYLAB, INC. in collaboration with Sterling Ruby, during Frieze Los Angeles.

Earlier this week in Paris, Vans hosted a skate jam on Tuesday, June 18, honoring skateboarding pioneer Anthony Van Engelen and his impact on footwear design progression with the launch of the AVE 2.0. This was followed by the opening of Vans Brand Curator and legendary photographer, Atiba Jefferson: Skate Photography Exhibition, in partnership with Architecture c/o Virgil Abloh™️, on Wednesday, June 19. Ending with OTW by Vans Checkered Future, these moments set the stage for a new storytelling approach launching this July.

Notable Voices
"We have worn out tons of white Vans over the years, it was time we get fresh ones."
- JUSTICE

"We live and make music in the 18th arrondissement, and it's wild that Vans is taking over the most iconic park in our hometown! We're super excited to DJ for Paris' "Fête de la Musique" and Go Skateboarding Day. Vans is bringing people together with style, blending skate, music, and art." - Busy P

"Skating with a massive party is always a good time, but this was next level." - Curren Caples,
Vans Athlete

"OTW continues to elevate and disrupt the way we think about skateboarding against the backdrop of key cultural moments. From the music, to the skateable installation, and this iconic location, OTW embodies our purpose, spirit and attitude rooted in skateboarding."
- Ian Ginoza, Vice President, Creative Director for OTW by Vans

"Over 50 years of Vans events, and this moment is one of the best. Skateboarding, our athletes, our community all together in this special place is one for the history books."
- Steve Van Doren, Vans Ambassador and Son of the Founder

Media Contact
[email protected] 

About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the leading skateboarding and original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors, and international offices. Vans® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand inspires and empowers everyone to live "Off The Wall", embodying the youthful spirit of freedom, non-conformity, and relentless drive to push culture forward across action sports, music, art and design.

About OTW by Vans
OTW by Vans is the most aspirational expression of Vans rooted in celebrating skateboarding's impact on every facet of culture. OTW by Vans pushes the boundaries of product design and brand experiences with innovators from skateboarding, art, fashion, design, and entertainment. OTW by Vans products are sold through otw.vans.com, and a curated selection of global wholesale partners.

Vans, "Off The Wall" Since '66
otw.vans.com
instagram.com/otwbyvans

Vans Athlete Mami Tezuka by Atiba Jefferson
Vans Athlete Mami Tezuka by Atiba Jefferson

 

Vans Athlete Elijah Berle by Anthony Acosta
Vans Athlete Elijah Berle by Anthony Acosta

 

Emily Ratajkowski, Jonathan Anderson, Paloma Elsesser by Astra Marina for BFA
Emily Ratajkowski, Jonathan Anderson, Paloma Elsesser by Astra Marina for BFA

 

OTW by Vans Checkered Future Installation by Astra Marina for BFA
OTW by Vans Checkered Future Installation by Astra Marina for BFA

 

OTW by Vans JUSTICE Performance by Astra Marina for BFA
OTW by Vans JUSTICE Performance by Astra Marina for BFA

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (“Kalkine Media, we or us”), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary.
The content published on Kalkine Media also includes feeds sourced from third-party providers. Kalkine does not assert any ownership rights over the content provided by these third-party sources. The inclusion of such feeds on the Website is for informational purposes only. Kalkine does not guarantee the accuracy, completeness, or reliability of the content obtained from third-party feeds. Furthermore, Kalkine Media shall not be held liable for any errors, omissions, or inaccuracies in the content obtained from third-party feeds, nor for any damages or losses arising from the use of such content.
Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyrighted to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have made reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.

This disclaimer is subject to change without notice. Users are advised to review this disclaimer periodically for any updates or modifications.

Two ASX Listed Stocks Giving Bullish Indications

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.