Empowering Women Worldwide through Technology: #TCLforHer Wins the Prestigious Telly Award and Multiple International Marketing Honors

January 25, 2025 08:35 PM AEDT | By Cision
Follow us on Google News: https://kalkinemedia.com/resources/assets/public/images/google-news.webp

NEW YORK, Jan. 25, 2025 /PRNewswire/ -- TCL's brand initiative #TCLforHer has recently been making significant strides in the global market. With a strong commitment to empowering women, TCL has garnered numerous prestigious awards around the world. Recognition includes the Telly Awards, the Asian Television Awards, the ROI Festival Awards, the Effie Awards, and the Great Wall Awards.

#TCLforHer Wins the Prestigious Telly Award and Multiple International Marketing Honors
#TCLforHer Wins the Prestigious Telly Award and Multiple International Marketing Honors

The award-winning #TCLforHer 2024 marketing campaign centers around the two brand films "Our Beautiful Game" and "Echoes of Greatness", which convey the brand's message of empowering women through technology.

"Our Beautiful Game" conveys the spirit of soccer by highlighting three exceptional female players: Geyse Ferreira, a standout player on the Brazil Women's Football Team; Chan Yuenting, the head coach of China's U16 Women's Team; and Victoria Haydn, a professional soccer photographer from the UK. Through their inspiring stories and achievements, the short film elevates TCL's brand image while inspiring a global conversation about the status and value of women.

For International Women's Day 2024, #TCLforHer launched a campaign featuring the TV brand film "Echoes of Greatness," inspired by screen legend Dorothy Cumming. The short film highlights her struggles and journey in Hollywood, paying tribute to this early advocate of equality. Dorothy Cumming played a pioneering role in the 1927 film "The King of Kings," the first movie to premiere at The Chinese Theatre on Hollywood Boulevard, known today as TCL Chinese Theatre.

The main characters and production teams of both brand films are mostly women, highlighting the significance of women narrating their own stories. By fostering empathy through shared experiences and blending universal values with various cultural backgrounds, TCL demonstrates its deep appreciation and respect for women. The films have received the Silver Telly Awards, which is one of the highest honors in the global documentary and TV brand film sectors.

#TCLforHer has made a significant impact through innovative user-generated content, brand films, short videos, and social media interactions. These efforts have achieved impressive marketing results and also fostered meaningful community engagement and positive social impact. As a result, #TCLforHer has won several awards, including the 2024 Asian Television Award for Best Brand Content, the 2024 ROI Festival Bronze Awards (International Group), the 2024 Effie Bronze Globalization Awards, and the 2024 Great Wall Awards for Excellence.

As a globally-renowned smart technology brand, TCL has been committed to "Be Global, Be Caring, Be Tech" since 2021. #TCLforHer, the first initiative in TCL's culture-focused branding series, is now in its fourth year. It empowers women worldwide with technology, fostering an organic motivational ecosystem on the TCL platform that encourages women to support each other, grow together, and share their stories.


Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (“Kalkine Media, we or us”), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary.
The content published on Kalkine Media also includes feeds sourced from third-party providers. Kalkine does not assert any ownership rights over the content provided by these third-party sources. The inclusion of such feeds on the Website is for informational purposes only. Kalkine does not guarantee the accuracy, completeness, or reliability of the content obtained from third-party feeds. Furthermore, Kalkine Media shall not be held liable for any errors, omissions, or inaccuracies in the content obtained from third-party feeds, nor for any damages or losses arising from the use of such content.
Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyrighted to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have made reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.

This disclaimer is subject to change without notice. Users are advised to review this disclaimer periodically for any updates or modifications.

Two ASX Listed Stocks Giving Bullish Indications

Recent Articles

Investing Tips

Previous Next
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.