AUS
NZ
UK
CA
USA
FRA
GER
ESP
ITA
NLD
PRT
SWE
GRC
IND
POL
BRA
ZAF
RUS
CHN
UAE
Highlights
- The UK football giant Manchester United and blockchain platform Tezos have inked £20 million per year training kit sponsorship.
- The deal showcases Man United's intention of revolutionising how the club and its fans interact.
- Tezos crypto in the past 24 hours has been down by over 6% with a trading volume of US$288,979,872 as per CoinMarketCap.
Soon after blockchain platform Tezos and leading football giant Manchester United inked a £20 million per year deal, the crypto platform’s social media handle was flooded with its plans for the football team.
The Tezos replaces Aon as the kit sponsor of Manchester United, and its branded shirts will be worn by the first-team squad for the first time ahead of the game against Southampton.
Besides providing a preview of what the kit would look like, Tezos also unveiled that it intends to host an array of events in the coming weeks, including exploring a possible NFT and play-to-earn game on its platform.
Image credit: Twitter @tezos (Tezos)
Increasing fan, player, and partner engagement
Tezos is a global blockchain network that aims to provide an advanced infrastructure that evolves regularly. Operating on a proof-of-stake consensus allows the users’ stake and farming facility.
Also read: Why is MultiVAC (MTV) crypto rallying?
Tezos' Head of Adoption and Business Developent, Edward Adlard suggested that the partnership could firm up Manchester United’s intention to increase player, team, and fan engagement.
Blockchain-based companies are increasingly getting involved in the sports industry. The likes of Crypto.com & FTX exchanges have significant investments in different sports. Today, from Formula One to football, blockchain-based firms have made several high-profile deals with sporting firms. Tezos itself has signed many MLB teams and with Red Bull Racing.
Tezos had the crypto world hooked following the preview of an NFT and Manchester United play-to-earn game on its platform.
Tezos’ price performance
Tezos is governed by its native token XTZ and has been on a bull run recently. The XTZ has rallied over 48% over the past 14 days and around 14% over the past week. However, the crypto in the past 24 hours has declined by over 6% and was trading at US$4.14 with a volume of US$317,646,105, according to CoinMarketCap.
Conclusion
The partnership with Manchester United will enhance Tezos's reputation in the sports world. The partnership could also open doors for a possible NFT deal as both want to revolutionise the way clubs and fans engage. The association, in a way, could also put a stamp on Man United's intention to explore the Web 3.0 and Metaverse domain.
