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BurdaLuxury, one of Asia’s leading media companies, today announced the appointment of Santu Misra as Creative Director at Large for Lifestyle Asia India and Travel + Leisure India & South Asia, effective immediately. This appointment is set to strengthen the company’s acceleration towards a video-focused transformation across its flagship lifestyle brands.
In this new role, Misra will lead the creative vision and execution of content strategies for Lifestyle Asia India, along with high-impact campaigns across both brands. He will collaborate closely with the editorial and social media teams to create compelling, culture-defining content that resonates with a new generation of consumers.
Speaking on his vision for the brands, Misra said: "I am thrilled to be joining BurdaLuxury. We’re at a cultural and creative inflection point in India. For both Lifestyle Asia and Travel + Leisure, the opportunity is to shape the future of storytelling through dynamic formats, inclusive narratives, and elevated aesthetics. My goal is to create content that doesn’t just follow trends — it sets them.”
“India continues to be one of our most exciting growth markets,” said Björn Rettig, CEO of BurdaLuxury. “Not only because of its economic momentum, but because of the sheer creative energy that defines this region. As we look ahead to the launch of a new brand in the near future, Misra’s appointment reflects our commitment to building editorial powerhouses that shape the region’s cultural conversations.”
Misra brings with him a decade of experience within the Indian digital media market, where he has successfully strengthened synergies between editorial, fashion, and digital storytelling. Having previously served as the Digital Creative Director at Times of India, where he reinvented iDiva into a 300-million-view powerhouse by creating the viral South Delhi Girls series, and as a founding partner at Fetch Consulting, where he led influencer campaigns, Misra’s work has set the tone for the influencer culture in India.
In this new role, Misra will lead the creative vision and execution of content strategies for Lifestyle Asia India, along with high-impact campaigns across both brands. He will collaborate closely with the editorial and social media teams to create compelling, culture-defining content that resonates with a new generation of consumers.
Speaking on his vision for the brands, Misra said: "I am thrilled to be joining BurdaLuxury. We’re at a cultural and creative inflection point in India. For both Lifestyle Asia and Travel + Leisure, the opportunity is to shape the future of storytelling through dynamic formats, inclusive narratives, and elevated aesthetics. My goal is to create content that doesn’t just follow trends — it sets them.”
“India continues to be one of our most exciting growth markets,” said Björn Rettig, CEO of BurdaLuxury. “Not only because of its economic momentum, but because of the sheer creative energy that defines this region. As we look ahead to the launch of a new brand in the near future, Misra’s appointment reflects our commitment to building editorial powerhouses that shape the region’s cultural conversations.”
Misra brings with him a decade of experience within the Indian digital media market, where he has successfully strengthened synergies between editorial, fashion, and digital storytelling. Having previously served as the Digital Creative Director at Times of India, where he reinvented iDiva into a 300-million-view powerhouse by creating the viral South Delhi Girls series, and as a founding partner at Fetch Consulting, where he led influencer campaigns, Misra’s work has set the tone for the influencer culture in India.
About Travel + Leisure India and South Asia
Travel + Leisure India and South Asia is the Indian edition of the American luxury travel and lifestyle magazine and your go-to source of travel inspiration. Published by BurdaLuxury, a Hubert Burda Media company, the magazine comprises an audience of luxury travellers, high net worth individuals, CEOs, entrepreneurs. Travel + Leisure Southeast Asia, Hong Kong and Macau is published across digital and print, offers bespoke events and awards and has a strong following on social media platforms. Travel + Leisure Southeast Asia, Hong Kong and Macau explores destinations, ideas, and trends and celebrates people who create authentic luxury experiences. Travel + Leisure globally and in Asia enjoys a remarkable history of credibility and is the bible of luxury travel in Asia and abroad.
About Lifestyle Asia
Lifestyle Asia is at the forefront of current news and trends in Asia and around the world, covering luxury travel, dining, fashion, living, beauty, culture, motoring and more. Established in 2006, Lifestyle Asia’s content reaches both regional and global readers produced by editorial teams in Bangkok, Hong Kong, India, Malaysia, and Singapore. Lifestyle Asia comes under the purview of BurdaLuxury and German publishing powerhouse Hubert Burda Media.
About BurdaLuxury
BurdaLuxury is one of Asia’s most vibrant and progressive media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Our portfolio of brands includes Prestige, Lifestyle Asia, PIN Prestige, AUGUSTMAN, Travel + Leisure Southeast Asia, Hong Kong, and Macau, Travel + Leisure India & South Asia, HELLO! Magazine Thailand, and Architecture + Design. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 14 countries, employs around 11,000 people, and publishes over 500 products.
Travel + Leisure India and South Asia is the Indian edition of the American luxury travel and lifestyle magazine and your go-to source of travel inspiration. Published by BurdaLuxury, a Hubert Burda Media company, the magazine comprises an audience of luxury travellers, high net worth individuals, CEOs, entrepreneurs. Travel + Leisure Southeast Asia, Hong Kong and Macau is published across digital and print, offers bespoke events and awards and has a strong following on social media platforms. Travel + Leisure Southeast Asia, Hong Kong and Macau explores destinations, ideas, and trends and celebrates people who create authentic luxury experiences. Travel + Leisure globally and in Asia enjoys a remarkable history of credibility and is the bible of luxury travel in Asia and abroad.
About Lifestyle Asia
Lifestyle Asia is at the forefront of current news and trends in Asia and around the world, covering luxury travel, dining, fashion, living, beauty, culture, motoring and more. Established in 2006, Lifestyle Asia’s content reaches both regional and global readers produced by editorial teams in Bangkok, Hong Kong, India, Malaysia, and Singapore. Lifestyle Asia comes under the purview of BurdaLuxury and German publishing powerhouse Hubert Burda Media.
About BurdaLuxury
BurdaLuxury is one of Asia’s most vibrant and progressive media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Our portfolio of brands includes Prestige, Lifestyle Asia, PIN Prestige, AUGUSTMAN, Travel + Leisure Southeast Asia, Hong Kong, and Macau, Travel + Leisure India & South Asia, HELLO! Magazine Thailand, and Architecture + Design. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 14 countries, employs around 11,000 people, and publishes over 500 products.
