Messi enters the NFT world. Worth a buy?

August 09, 2021 10:55 PM AEST | By Raza Naqvi

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Messi enters the NFT world. Worth a buy? — Image source: Christian Bertrand, Shutterstock.com

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Summary

The NFT project with Ethernity will be called 'The Messiverse'.

As non-fungible tokens are unique digital artworks and cannot be stolen or tampered with, they are getting popular among millennials.

Messi has joined the league of a growing number of celebrities who are venturing into blockchain-based initiatives.

Argentinian football sensation Lionel Messi is set to launch a collection of non-fungible tokens (NFTs) on the blockchain network of Ethernity.

Over the last few months, blockchain-based initiatives like NFTs and fan tokens have risen to prominence. This happened as digital marketplace platforms like Socios and Sorare partnered with several teams and individuals to enhance fan engagement.

The NFT project with Ethernity, which is set to be called 'The Messiverse', aims to honour the football legend's glorious career and contribution to the game. Messi has partnered with Australia-based digital artist Bosslogic for a few digital artworks in Messiverse.

With this move, Messi has joined the league of a growing number of celebrities who are venturing into blockchain-based initiatives. He is one of the most sportspersons worldwide and holds over 241 million followers on social media platform Instagram. A picture of him holding the Copa America Cup is reportedly the most liked picture posted by an athlete ever.

Messi's NFT Collection is here : What is 'Messiverse' ?

As non-fungible tokens are unique digital artworks and cannot be stolen or tampered with, they are getting popular among millennials. And since Messi is popular across the world, digital artworks comprising him could get millions of dollars in the auction.

Apart from the sports industry, Ethernity is exploring the domain of celebrities and blockchain. It has partnered with a series of industries like music and technology in the last couple of months. Ethernity has issued NFTs of Brazilian football legend Pele and Copa America 2020 in the past.

Should you invest in NFTs?

As artworks have resale value, people often consider buying them as an investment. NFTs are digital artworks that come with an investment opportunity.

Unlike physical artworks, NFTs are more secure as they cannot be replicated or stolen. Blockchain technology enables NFTs to stay protected from fraud and theft.

Although NFTs are protected and secure, it does not necessarily mean that investors will reap huge benefits from them. NFTs are a relatively new type of investment, and there is still a long way to go before we learn more about them in detail.

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