NFT artist Ape Rave Club headlines Tomorrowland; What it means for Web3

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NFT artist Ape Rave Club headlines Tomorrowland; What it means for Web3

 NFT artist Ape Rave Club headlines Tomorrowland; What it means for Web3
Image source: Pixabay.com

Highlights

  • Web 3.0 encompasses the metaverse and digital assets, according to the definition subscribed to by crypto enthusiasts
  • Ape Rave Club is said to have become the first NFT artist to perform at a stage with a large audience in presence
  • Tomorrowland’s platform was used by Ape Rave Club, with the performance going live on 24 July

What is Web 3.0? Also dubbed Web3, and sometime referred to as the metaverse, it is an anticipated move of the internet towards a setting where users, not companies, will dominate. As of now, tech giants like Google and Facebook have excessive control over people’s browsing experiences. Web 3.0 claims to decisively mark an end to this.

But the reach of Web 3.0 is limited for now. DeFi protocols, which claim to be a part of Web 3.0 finance, have had a mixed bag spell so far, comprising successes and failures. Now, an entrant by the name of Ape Rave Club is claiming to usher in the shift of music and entertainment towards Web 3.0. Let us explore this in detail.

What is Ape Rave Club?

Very limited information on the Ape Rave Club project is available in the public domain. The official website has links of a Twitter account and also a YouTube channel. However, the subscriber count on YouTube is not even hundred, as of writing, and any content is yet to be uploaded.

What is indicated on the website of Tomorrowland -- a Belgian music festival -- is that Ape Rave Club is linked to the popular BAYC (Bored Ape Yacht Club) NFT project, which is based on the Ethereum blockchain. Tomorrowland’s blog also suggests that BAYC #9184 is behind the Ape Rave Club. Ape Rave Club is in the news because of a recently concluded performance on Tomorrowland’s stage.

It is being said that the performance was led by an “NFT Artist”. Pictures of the performance, where an artist donning a BAYC NFT mask can be seen playing music, have been shared by Ape Rave Club on its Twitter handle.

Tomorrowland and Ape Rave Club

A renowned music festival, Tomorrowland has been running for the last 17 years. But now, according to a latest blog on its website, Tomorrowland is entering the NFT space with its Medallion of Memoria collection, which will provide special access to its events.

Ape Rave Club’s Tomorrowland performance is being touted as the first-of-its-kind event by a digital artist. Meanwhile, in the wider NFT verse, Beeple remains arguably the most popular artwork creator.

Selling price of Beeple’s NFTs

Viewpoint

The coming together of Tomorrowland and Ape Rave Club can be viewed as a small step towards Web 3.0. Whether it will mark a decisive shift of entertainment towards “decentralised internet” is yet to be seen. For now, the wider cryptocurrency and NFT verse is passing through a deeply subdued phase where prices of assets have fallen sharply. Only time will tell if Ape Rave Club’s NFT artist status can make an impact for long.

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