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Online delivery group Deliveroo is planning to expand its services to 100 new towns and cities across the UK in 2021.
- It has taken the decision in order to capitalise on its popularity during the Covid-19 pandemic. The company has witnessed huge increase in business during the pandemic as the frequent lockdowns prompted restaurants to move to online delivery.
- With the latest planned expansion, the company is eyeing the greater opportunity created by the situation.
- Though the company had also announced job cuts to the tune of 367 employees, due to the early impact of the pandemic.
- The expansion plan intends to reach 4 million people and will include sites like Exmouth, East Kilbride, Scarborough, King’s Lynn, Yeovil Llanelli and Bangor.
- It is also being said that the company could look to list its shares on LSE and grab some of the billions of dollars of investor cash.
- Recently, the company had collaborated with the leading mobile commerce technology company in the US, Button. Deliveroo started with Evolution™, Button's product bouquet that offers industry-first personalization and intelligence products. The collaboration was intended to unlock incrementality testing-vigorously aiming those groups who still remains held ack across publishers on Button's Personalization API.
