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Calian Group Ltd. (TSX:CGY), a prominent business services and solutions company, has entered into a groundbreaking multi-year partnership agreement to become the first-ever road jersey sponsor for the National Hockey League’s (NHL) Ottawa Senators. This deal not only marks a new chapter in the relationship between the Ottawa-based Calian and the Senators but also underscores the company’s commitment to both the team and the community.
A Milestone Partnership
The new jersey patch sponsorship signifies a significant enhancement of the long-standing collaboration between Calian and the Senators. For over a decade, Calian has provided vital information technology and cybersecurity services to the NHL team. This expanded partnership will see Calian’s logo prominently featured on the Senators’ road jerseys, starting with their preseason game against the Toronto Maple Leafs on September 22.
Cyril Leeder, President and CEO of the Senators, expressed enthusiasm about the agreement, stating, “We are very excited to partner with Calian, a locally grown Canadian company who knows what it takes to compete on a global stage. Through this landmark agreement, Calian is taking our business relationship to a new level and demonstrating their commitment to our team and continued commitment to our community.” Leeder emphasized that this partnership will elevate both organizations and support their shared ambitions for growth and success, both nationally and internationally.
Community and Shared Values
The partnership is more than just a sponsorship; it represents a convergence of shared values and a commitment to community engagement. Both Calian and the Senators are dedicated to philanthropy, integrity, and community advocacy. As part of the agreement, the two entities will collaborate with the Senators Community Foundation to amplify their impact on community-focused initiatives, extending support to those in need.
Calian CEO Kevin Ford highlighted the alignment between the two organizations, noting, “This partnership is more than a sponsorship, it’s the alignment of two organizations that share many of the same values and winning characteristics like perseverance, resiliency, and agility.” Ford also underscored the significance of the sponsorship, stating that it will extend the partnership’s reach beyond Ottawa to engage Senators fans, as well as Calian employees and customers across Canada and the U.S.
Looking Ahead
With the first instance of Calian’s logo on the Senators’ road jersey set to debut in the upcoming preseason, this partnership promises to be a landmark moment for both the team and the company. As Calian and the Senators continue to support each other’s goals, this collaboration will enhance their mutual visibility and impact both on and off the ice.
