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Highlights
- 2024 net revenue rose by 3.3% to $30.2 million, with gross profit up 8.4% to $16.7 million
- Strong 61.6% U.S. growth in online and retail channels, driven by key product launches
- No debt and solid cash position of $25.5 million to support future growth initiatives
GURU Organic Energy Corp. (TSX:GURU), Canada’s leading organic energy drink brand, today announced its fiscal year 2024 results. GURU achieved a 3.3% increase in net revenue, reaching $30.2 million, compared to $29.3 million in 2023. The company's gross profit grew by 8.4% to $16.7 million, reflecting improved margins driven by disciplined cost management and strategic pricing.
Importantly, GURU's net loss decreased by 21.3%, dropping to $9.4 million in 2024 from $11.96 million in 2023. This improvement underscores the company’s efforts to optimize its operations and achieve better financial efficiency. GURU also saw a significant improvement in its gross margin, which increased to 55.3% from 52.7% in 2023, highlighting the ongoing success of its cost control and pricing strategies.
In addition to financial improvements, GURU maintained a solid financial position with $25.5 million in cash, $10 million of unused credit facilities, and no outstanding debt. This strong liquidity gives the company the flexibility to fund growth initiatives and capitalize on new market opportunities.
Growth in Key Markets and Channels
GURU experienced strong momentum in its U.S. operations, with the company reporting a 61.6% growth in the U.S. market in 2024. The company’s performance in the online channel, particularly through Amazon, played a pivotal role in this growth. GURU’s Zero Sugar line, which was launched in 2024, resonated well with consumers seeking clean, health-conscious energy drinks. The company’s record Prime Day sales, combined with robust online demand, were major drivers of this growth.
In Canada, GURU remained a dominant player in Quebec, fueled by product innovations like Peach Mango Punch and Zero Wild Berry. The company successfully sampled over 450,000 units through Costco Canada roadshows, which helped drive consumer engagement and brand awareness. Additionally, GURU sampled 150,000 units at universities and various events, receiving valuable consumer feedback to guide its future product offerings.
The transition back to GURU’s direct distribution model in Canada, set for May 2025, is expected to further improve brand control and distribution efficiency. The move will give GURU greater flexibility in the Canadian market and allow the company to optimize its growth strategies post-transition.
