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Highlights
Widmer Brothers Brewing celebrates its 40th anniversary with a special campaign.
features the re-release of four classic beers, starting with Altbier.
The campaign honors the brewery's rich history while looking ahead to future brewing innovations.
Widmer Brothers Brewing, a cornerstone of the Portland craft beer scene, celebrates four decades of brewing excellence this year. As one of the trailblazers in the craft beer industry, Widmer Brothers has continuously pushed the boundaries of beer innovation, gaining a reputation for quality and creativity. To mark this milestone, the brewery is launching a special anniversary campaign, that pays tribute to its storied past while highlighting the enduring appeal of its beers. The campaign will feature the re-release of four iconic brews that have become synonymous with Widmer's legacy.
The "40 Years of Cheers" Campaign
The anniversary celebrations will begin with the re-release of Altbier, a classic beer that originally launched in the mid-1980s. Altbier holds a special place in Widmer's history as it was the first beer brewed and sold by the company. This German-style ale is known for its amber hue and its clean, roasted finish with an assertive bitterness that makes it a standout in the craft beer world. Altbier's re-release serves as both a nod to the brewery’s early days and a reminder of the authenticity that has shaped Widmer's reputation for quality over the years.
Altbier: The Foundation of Widmer Brothers
In 1984, Widmer Brothers set the stage for their future with the introduction of Altbier. Brewed in Portland’s Pearl District, the beer was made using reclaimed equipment, which was a testament to the resourcefulness and innovative spirit of the brewery's founders. Altbier is a traditional ale that offers a balanced flavor profile, with its malt-forward body and hoppy bitterness, making it a popular choice for beer enthusiasts who appreciate bold and distinct flavors. The return of this iconic beer marks a significant milestone for Widmer Brothers as it recalls the roots of the brewery's journey into the craft beer revolution.
Re-releases of Iconic Beers
The re-release of Altbier is just the beginning of the "40 Years of Cheers" celebration. Over the course of the year, Widmer Brothers plans to bring back three more beers, each representing a different decade of the brewery’s history. These beers, many of which have been fan favorites over the years, will serve as a reflection of the ever-evolving landscape of craft brewing. While the details of the upcoming re-releases remain under wraps, beer lovers can expect a rich variety of styles that reflect the diverse brewing innovations that Widmer Brothers has introduced since its founding.
A Look to the Future
As Widmer Brothers celebrates four decades of brewing, the brand is also focused on its future. The "40 Years of Cheers" campaign is not just a retrospective celebration but also a forward-looking initiative. The brewery is eager to continue shaping the future of craft beer, bringing both new and beloved brews to the Portland community and beyond. With decades of brewing experience and an unwavering commitment to quality, Widmer Brothers is poised to remain a significant player in the craft beer industry for years to come.
