SalesCloser Partners with Xennox to Boost Multilingual AI Sales Engagement in Hospitality Sector

Details and Strategic Intent of SalesCloser-Xennox Partnership

SalesCloser revealed the collaboration with Xennox Solutions Ltd., signed on June 22, 2026, and operational since July 2026. Through this partnership, Xennox plans to utilize SalesCloser’s multilingual conversational AI features, including customizable avatars, to optimize engagement with prospects via inbound and outbound channels. This deployment targets Xennox’s international growth ambitions, particularly in Middle Eastern and Asian markets.

Xennox delivers software solutions for wellness resorts, spas, and hotels to manage accommodations, experiences, bookings, guest services, and concierge operations through a unified platform. The recently launched version extends enterprise-grade capabilities to smaller wellness and spa properties, minimizing reliance on multiple property management systems. Integrating SalesCloser’s AI aims to improve Xennox’s ability to connect with prospects operating across diverse countries, languages, and time zones.

Enhancing Global Customer Acquisition in Wellness Industry

The platform is designed to help Xennox accelerate responses to customer interest and support localized communications while scaling international business development. The announcement highlights that wellness and resort sector clients operate globally, necessitating responsiveness across languages and time zones—a core strength of SalesCloser’s technology.

Ali Tajskandar, CEO of SalesCloser Technologies, stated, "Xennox perfectly aligns with the global focus our platform supports," adding, "Our AI agents combine immediate inbound responses with targeted localized outreach to help Xennox build a scalable and responsive customer acquisition process without increasing headcount." Anne Battersby, CEO of Xennox, emphasized that the partnership reflects the company’s view that "resorts sell experiences, not just rooms," with SalesCloser enabling rapid inbound responses and engagement with wellness executives in their native languages.

Platform Capabilities and Application in Hospitality

SalesCloser’s platform allows businesses to deploy AI-powered virtual sales agents that engage prospects and customers throughout the sales cycle. The technology supports real-time, personalized interactions via voice, video, and digital channels, including lead qualification, product demos, follow-ups, and meeting scheduling. It integrates with existing CRM and business systems and supports multilingual deployments to ensure consistent, high-quality customer interactions across industries.

The Xennox deployment extends SalesCloser’s footprint in the hospitality and wellness sectors, building on prior resort deployments. Operating under a subscription-based SaaS model, SalesCloser generates recurring revenue with strong visibility and high gross margins. The technology is backed by a growing portfolio of patent applications aimed at enhancing AI-driven conversational workflows, including a recent allowance notice for a third U.S. patent covering AI-driven appointment scheduling.

Xennox’s Global Reach and Product Development

Xennox Solutions Ltd. offers wellness, activity, spa, club, golf, and facilities management solutions for the global wellness and resort market. Its platform manages bookings, staff, facilities, equipment, inventory, guest engagement, and digital concierge functions, integrating with property management, accounting, and payment systems. The company supports multilingual deployments in over 20 countries and offers cloud, SaaS, and on-premise options.

The new version of Xennox’s product brings destination resort capabilities to smaller wellness and spa properties, enabling expansion into new market segments. SalesCloser’s conversational AI is expected to facilitate rapid, localized customer engagement, aligning with Xennox’s strategic focus on supporting international business development.

Chief Technology Officer Transition and Leadership Update

Alongside the Xennox partnership announcement, SalesCloser disclosed that Marcelo Negrini resigned as Chief Technology Officer effective July 24, 2026, to pursue other opportunities. Founder and CEO Ali Tajskandar will now oversee technology strategy, product development, and engineering, collaborating directly with the existing technology team.

Tajskandar commented, "Technology has always been central to SalesCloser’s strategy, and as founder and CEO, I have remained closely involved in platform development." He plans to work more closely with the technology team to advance the platform and execute the product roadmap. Negrini expressed gratitude for his time with SalesCloser and confidence in the company’s technology and potential.

SalesCloser’s Position in AI Sales Automation Market

Based in Vancouver, SalesCloser Technologies focuses on automating and scaling revenue generation through conversational AI. Its platform helps organizations increase capacity, accelerate pipeline velocity, and improve conversion rates without additional headcount. The subscription SaaS model provides recurring revenue with strong visibility and high gross margins.

SalesCloser is listed on the TSX Venture Exchange under ticker "SCAI," OTCQB Venture Market under "SCTLF" (as of July 6, 2026), and Frankfurt Stock Exchange under "MJ5." The technology is supported by an expanding patent portfolio, including a recent allowance for a third U.S. patent related to appointment scheduling within conversational workflows, enhancing competitive differentiation in the AI-driven sales automation market.

Expansion into Wellness and Resort Markets

The Xennox partnership signifies a strategic move into wellness and hospitality verticals. The release references previous resort deployments, indicating SalesCloser’s established presence in this sector. Partnering with Xennox, which has extensive relationships across wellness resorts, spas, and hotels worldwide, offers access to a broad customer base in high-value markets.

Focusing on international business growth in the Middle East and Asia aligns with Xennox’s multilingual platform and global presence in over 20 countries. This geographic emphasis targets growth opportunities in expanding hospitality and wellness sectors. The partnership aims to help both companies scale market presence through accelerated, localized customer engagement.

Recurring Revenue Model and Business Outlook

SalesCloser’s subscription-based SaaS model generates "recurring revenue with strong visibility and high gross margins." Customers pay ongoing fees for platform access, creating predictable, scalable revenue streams. The Xennox engagement is expected to contribute to recurring revenue growth, with potential for expansion as Xennox rolls out the platform to its customer base.

The announcement did not disclose financial terms such as contract value, duration, or revenue recognition timing. Investors may look to future earnings reports for insights into the partnership’s commercial impact and contribution to revenue growth.

Forward-Looking Statements and Risks

The announcement includes forward-looking statements about anticipated benefits from the Xennox partnership, including SalesCloser’s AI capabilities to optimize prospect engagement, support localized communications, and scale international business development. These statements rely on assumptions that may prove inaccurate and are subject to risks and uncertainties.

Key assumptions include continued expansion of Xennox’s international business, adoption of conversational AI technology, and SalesCloser’s ability to support the engagement financially and technically. Risks include potential changes in revenue and profitability, customer preferences, competition, economic conditions, possible failure or termination of the Xennox engagement, regulatory and foreign exchange risks in target markets, and dependence on key personnel. Readers are advised to review SalesCloser’s continuous disclosure materials on SEDAR+ for additional risk information.