Lexston Mining Corporation Retains Hillside Consulting for Enhanced Marketing Services

Details of Service Engagement and Vendor Information

On July 17, 2026, Lexston Mining Corporation announced the engagement of Hillside Consulting and Media Inc. to provide supplementary marketing and distribution services during a defined three-day timeframe in mid-July. Located at 474 Main Street, Penticton, British Columbia, Hillside is led by CEO Stephen Giberson and operates independently from Lexston as an arm's-length marketing firm.

This engagement builds on an existing relationship initially disclosed in Lexston's June 13, 2024 news release. The current update confirms that additional services beyond those previously contracted were utilized, underscoring a continuing business relationship between the mineral exploration company and its marketing provider. The arm's-length status affirms that Hillside operates without significant conflicts of interest relative to Lexston's business operations and strategic objectives.

Financial Terms and Payment Structure

Lexston Mining Corporation remunerated Hillside Consulting and Media Inc. with CAD $20,000 plus applicable Goods and Services Tax (GST) for services performed during the July 13–15, 2026 period. This payment pertains exclusively to the recent three-day engagement and excludes fees paid under the 2024 agreement. The announcement does not disclose the amount or specifics of the 2024 fees, nor does it detail the exact scope of work provided during the 2026 engagement.

The disclosed fee represents a discrete expense related to marketing and distribution activities, indicating that Lexston retained Hillside for a defined, short-term project rather than an ongoing retainer. The inclusion of applicable taxes in the payment offers investors transparency regarding the total direct cost incurred for this vendor engagement.

Lexston Mining’s Exploration Portfolio and Strategic Direction

Lexston Mining Corporation is a Canadian mineral exploration company focused on acquiring, developing, and advancing a diversified portfolio of mineral projects to generate stakeholder value. The company actively explores mineral properties across multiple jurisdictions, reflecting a geographically diversified operational approach.

Current projects include exploration initiatives in British Columbia and Nevada, established operational regions for Lexston. Additionally, the company is evaluating mineral properties in Guyana, signaling an expansion into South American exploration opportunities. Engaging marketing and distribution services aligns with Lexston’s active exploration and development phases, where effective investor relations and market communications are critical.

Market Listings and Trading Information

Lexston Mining Corporation is publicly traded on several exchanges, providing investors with multiple access points. The company’s primary listing is on the Canadian Securities Exchange (CSE) under the ticker symbol LEXT. It also trades on the OTCQB Venture Market in the United States as LEXTF and on the Deutsche Börse Frankfurt exchange under the symbol L75, broadening its reach to European investors.

The OTCQB Venture Market listing indicates Lexston meets specific reporting and governance standards for early-stage companies. OTCQB-listed firms maintain current reporting status and undergo annual verification and management certification, ensuring regulatory oversight suitable for emerging mineral exploration enterprises. Investors can access real-time quotes and detailed market data for LEXTF at www.otcmarkets.com.

Regulatory Disclosure and Compliance

This announcement represents a formal disclosure of vendor relationships and material payments by Lexston Mining Corporation, highlighting the company’s commitment to transparent reporting of third-party service arrangements. Designating Hillside as an "arm's-length" vendor confirms no material conflicts of interest exist between the vendor and Lexston’s operations or management.

The disclosure specifies service dates and exact payment amounts, demonstrating compliance with securities disclosure requirements applicable to Canadian Securities Exchange-listed companies. By referencing the prior June 13, 2024 engagement, Lexston provides context on the continuity and nature of its relationship with Hillside, enabling investors to evaluate the vendor relationship over time.

Role of Marketing and Distribution in Mineral Exploration

Utilizing marketing and distribution services is standard practice within the mineral exploration sector to communicate exploration updates, corporate news, and investor information effectively. Such services typically include news release dissemination, investor outreach, participation support for industry conferences, and digital campaigns aimed at maintaining investor engagement.

For companies operating across multiple jurisdictions with diverse regulatory environments, professional marketing services are essential for timely communication of exploration results, corporate milestones, and strategic initiatives to both North American and international investors. The three-day engagement in July 2026 suggests a targeted, project-specific marketing effort rather than ongoing investor relations support.

Geographic Diversification and Property Evaluation Strategy

Lexston’s strategy of acquiring and developing mineral projects across various jurisdictions reflects a commitment to geographic diversification. The company’s established presence in British Columbia and Nevada, combined with its property evaluations in Guyana, illustrates a balanced approach that leverages operational experience while exploring new opportunities in emerging regions.

The evaluation phase in Guyana indicates due diligence activities assessing geological potential, regulatory conditions, infrastructure, and development prospects. This multi-jurisdictional strategy necessitates effective communication with potential joint venture partners, investors, and stakeholders across different regions, a function supported by professional marketing and distribution services.

Corporate Governance and Arm’s-Length Vendor Relationship

Labeling Hillside Consulting and Media Inc. as an "arm's-length" vendor underscores Lexston’s adherence to corporate governance standards and related-party transaction policies. Arm's-length transactions ensure terms are negotiated fairly between unrelated parties, minimizing conflicts of interest and safeguarding minority shareholders.

The announcement provides detailed vendor information—including company name, address, and CEO identity—allowing investors and regulators to verify the independence of the relationship and confirm the absence of material conflicts. This transparency aligns with best disclosure practices for Canadian Securities Exchange-listed companies and fosters investor confidence in the company’s business dealings.

Investor Guidance and Ongoing Disclosure Expectations

Investors should monitor Lexston Mining Corporation’s regulatory filings and news releases for updates on exploration progress, property acquisitions, financing, and strategic developments. Given the company’s listings on the CSE, OTCQB, and Frankfurt exchanges, material information may be disseminated simultaneously across multiple platforms.

The recent engagement of marketing and distribution services may signal forthcoming material announcements or investor communications. Prospective investors should evaluate Lexston’s exploration pipeline, project advancement stages, and capital needs alongside management’s goal of advancing its mineral portfolio and enhancing stakeholder value. The immediate impact on share price remains unclear based on available public information.