BRS Resources Signs $300,000 Digital Marketing Deal with IRPub for 5-6 Month Campaign

Details of the Marketing Agreement

On July 27, 2026, BRS Resources announced its agreement with IRP Holdings Corporation, operating as IRPub, dated July 16, 2026. IRPub, an independent entity based in Venetia, Pennsylvania, will provide digital marketing services aimed at increasing public and investor awareness of BRS's mineral exploration activities.

The Marketing Agreement covers digital marketing solutions tailored to engage online audiences. IRPub will manage email campaigns, website advertisements, publication services, and promotional content distribution across its networks. The firm will conduct targeted promotional sends, newsletter placements, and other digital traffic initiatives to enhance BRS's brand visibility.

Campaign Timeline and Payment Terms

The campaign will run for five to six months from the agreement date, allowing IRPub to implement multiple promotional cycles and content distributions to sustain awareness over time.

BRS will pay a total of US$300,000 upfront upon signing the agreement. No securities will be issued to IRPub, confirming a cash-only payment structure without equity involvement.

Arm's Length Relationship and Compliance

The company disclosed that IRPub and its directors and officers do not hold any BRS securities, ensuring the marketing arrangement is conducted at arm's length without insider conflicts or undisclosed ownership interests.

This arm's length status is important for regulatory compliance, confirming the transaction was negotiated independently without preferential treatment that could affect public shareholders. The transparency regarding IRPub's lack of equity holdings highlights the absence of hidden compensation or equity incentives.

BRS Resources Overview and Strategic Focus

BRS Resources Ltd. specializes in acquiring and exploring mineral properties in Canada and the United States, focusing on discovering economically viable mineral deposits. The Cowtrail Property, BRS's main asset, includes 32 mineral claims covering 4,400 hectares in south central British Columbia and is currently in the exploration phase.

The decision to engage a professional digital marketing firm indicates BRS's strategy to raise its profile among investors, partners, and stakeholders within the mining investment community.

Components of the Digital Marketing Campaign

IRPub's services include multiple digital channels to maximize engagement. Email campaigns will directly communicate updates, milestones, and investment highlights to subscribers. Website advertising will promote BRS content across IRPub's digital properties and partner sites to attract investor attention.

The campaign also features newsletter promotions and other digital traffic initiatives, creating diverse touchpoints to reach different investor segments and enhance overall brand recognition.

IRPub Company Information and Contact

IRP Holdings Corporation (IRPub) is located at 103 Sugarwood Drive, Venetia, Pennsylvania 15367, USA. Paul R. Ruffolo serves as the contact person and can be reached at [email protected] or by phone at 412-310-9290. Situated in the northeastern US, IRPub operates within a region known for investor and financial services activity.

Providing IRPub’s contact details ensures transparency and allows investors and stakeholders to verify the company’s credentials and inquire about its services.

Impact on BRS’s Investor Relations Strategy

This marketing agreement reflects BRS Resources’ commitment to enhancing investor communications and public awareness. For a junior mineral exploration company, maintaining visibility is critical for capital raising, attracting partners, and building shareholder support. The US$300,000 investment in a medium-term digital campaign demonstrates a strategic allocation of resources toward brand development.

BRS management likely anticipates that increased digital exposure will improve communication of exploration progress and asset value to investors, especially as the company prepares for property development or financing activities.

Regulatory Disclosures and Trading Listings

The announcement was made via the Canadian Securities Exchange (CSE), including the standard disclaimer that neither the CSE nor its Market Regulator guarantees the release’s accuracy. BRS Resources is listed on the CSE under ticker BRS and on the Frankfurt Stock Exchange under ticker B4G.F, offering investors multiple trading options.

Publishing through CSE channels ensures compliance with Canadian securities disclosure rules and provides transparent notification of material corporate developments.

Considerations for Investors and Shareholders

The US$300,000 marketing expenditure represents a significant capital commitment by BRS Resources. Investors should consider this allocation when evaluating the company’s capital use and strategic priorities. Engaging professional marketing services indicates management’s belief that enhanced investor awareness will deliver value.

Shareholders and prospective investors in junior mineral exploration firms should assess how marketing investments align with overall corporate strategy and capital needs. At the time of the announcement, the immediate impact on BRS’s share price was not publicly evident.