Happy Belly Food Group's Heal Wellness QSR Announces Securing a Real-Estate Location in the City of Charlottetown, Prince Edward Island

Toronto, Ontario--(Newsfile Corp. - June 16, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that just two weeks following our May 27th news release regarding the signing of a franchisee for the province of Prince Edward Island ("PEI"), we have secured a prime real estate location in the City of Charlottetown, PEI. The franchisee is an experienced multi-unit, multi-branded operator who currently owns both Lettuce Love Café and HEAL Wellness in Westdale, Hamilton. We anticipate the Charlottetown location to open in late Q3 2025. Heal Wellness ("Heal") is a quick-service restaurant ("QSR") brand specializing in fresh smoothie bowls, açaí bowls, and smoothies.

HEAL Wellness

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"In under four months Happy Belly has announced an area development agreement for Heal in Atlantic Canada, signed multiple franchisees, and now signed their 1^st prime real estate location for Heal to be opened in Charlottetown, PEI", said Sean Black, Chief Executive Officer. "We are ready to begin the initial stages of construction for this location and to welcome an experienced franchisee who is now expanding with Happy Belly. We are inspired by the growth of our franchise partners-taking on more brands and more locations-which further validates the strength of our emerging brand portfolio and the reliable foundation our franchising program provides. As summer begins, we look forward to accelerating this momentum with additional franchise agreements across Canada. Securing Heal's first real estate location on the East Coast represents a major milestone in our national expansion strategy."

HEAL Wellness 2

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"With every new agreement signed, Heal Wellness continues to emerge as the 1^st true national smoothie bowl brand with a coast to coast presence. As we enter the back half of 2025, our priority remains on accelerating growth through a combination of organic development and targeted acquisitions. With a growing number of restaurants in the pipeline across Canada, we anticipate announcing additional projects in the coming months as we continue to lock in new franchise partnerships and secure high-quality real estate. These advancements reflect meaningful progress toward our vision of building a disciplined and scalable growth platform. Currently, Happy Belly has 551 retail franchise locations contractually committed across our portfolio of emerging brands-spanning those in planning, under construction, or already in operation. We are actively growing this pipeline into 2025 and 2026, consistently aligning with the right partners and locations to bring our development strategy to life."

We are just getting started.

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at [email protected].

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Caasdnada.

Happy Belly Food Group

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Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

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