The term ‘investor relations’ is also known as financial relations or shareholders relations. The department is a division of Public Relations that helps to communicate data and insights of a company with the investment community. The financial relations department takes care that accurate and factual information is going out to the public. The team caters to the investors, shareholders, and other parties, who are interested in the company’s financial stability. Based on which the individual investors or the investment firms make informed decisions related to the investments.
Investor Relations (IR) does not only takes care of the financial aspect but is also closely integrated with the marketing department, legal department, and the executive management of the company to effectively manage the flow of information.