Comparing STO and WES: Which ASX 200 Stock Is Drawing More Attention in 2025?

2 min read | July 24, 2025 01:21 AM PDT | By Team Kalkine Media

Highlights

  • Overview of Santos and Wesfarmers’ core businesses
  • Comparison of financial health and returns
  • Insights into their long-term positioning

When looking at ASX 200 stocks in 2025, two well-established names—Santos Ltd (STO) and Wesfarmers Ltd (WES)—have been making news for their performance and portfolio strategies. Both are leaders in their respective sectors, and each brings a different investment narrative to the table.

Santos Ltd (ASX:STO)

Santos has a long-standing presence in the oil and gas sector in Australia, with roots going back to the 1950s. Originally centered on exploration, the company has grown into one of the largest energy providers in the country. Its operations span various oil and gas fields supported by an integrated infrastructure of pipelines and related facilities.

Despite criticism regarding climate targets and ongoing environmental scrutiny, Santos continues to invest in emissions reduction across its operations. The company has announced plans for reaching net-zero for certain emissions categories in the coming decades, while remaining focused on delivering energy assets at scale.

From a financial lens, Santos has maintained a relatively modest debt profile and has regularly returned capital to shareholders. However, some metrics such as return on equity suggest there may be room for improving overall efficiency in capital deployment. It remains a significant player among energy-related names on the ASX.

Wesfarmers Ltd (ASX:WES)

Wesfarmers is a diversified conglomerate with a strong footprint across retail, chemicals, fertilisers, and industrial supply. Its multi-brand presence includes well-known names such as Kmart, Officeworks, Priceline Pharmacy, and Bunnings—often considered one of the most resilient performers in the retail and home improvement space.

Known for acquiring and developing businesses for long-term value, Wesfarmers continues to reinvest across its verticals. It operates with a higher leverage profile but compensates with solid profitability, especially from its core retail operations.

The company’s return on equity stands out, reflecting a strong ability to generate profit relative to its asset base. It also offers consistent income distribution, supported by steady earnings from its diverse portfolio.

Both Santos (STO) and Wesfarmers (WES) offer distinct advantages across sectors—energy and retail/industrial. While Santos appeals to those tracking developments in Australia's resource landscape, Wesfarmers continues to be recognised for its operational breadth and brand strength. Their contrasting models make them two notable names on the ASX in 2025, each worth following based on sector interest and long-term outlook.


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