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Highlights
- Sales jump by 147% following the OMG acquisition
- Blue Dinosaur products witness 145% surge in online sales
- Expanding retail footprint with major Australian supermarkets
Forbidden Foods (ASX:FFF) has reported an impressive 147% sales growth in the first two months of the year, continuing its upward momentum after acquiring Oat Milk Goodness (OMG) in September. The surge includes a 145% increase in online sales of Blue Dinosaur’s all-natural snack bars and protein products.
This strong performance follows a 104% sales boost in the final quarter of 2024, marking the first full three-month period post-acquisition. A significant highlight was November’s sales surpassing $500,000, the highest total since new management initiated a business restructure in June 2023.
Sustained Sales Momentum
With stable monthly sales recorded through January and February, Forbidden Foods (ASX:FFF) is reinforcing its positive trend and gearing up for further expansion through strategic distribution partnerships.
A key driver of future growth will be a targeted marketing campaign running from April to July, bolstered by a brand ambassador agreement with the Melbourne Mavericks netball team. The company is also engaging in discussions with major Australian retailers to strengthen its supermarket presence. Recently, it secured product stocking arrangements with Ampol and Woolworths, further solidifying its retail footprint.
Multi-Brand Growth Strategy
Chief Executive Officer Alex Aleksic emphasized the company’s focus on maintaining its upward trajectory in both online and in-store sales.
“Our strong start to the year demonstrates the ongoing momentum gained following the OMG acquisition. The multi-brand strategy is shaping a more diversified business with a broader product range and an expanded distribution network,” he said.
Additionally, the acquisition is expected to enhance operational efficiency, with cost reductions stemming from staff restructuring and shared overheads across the company.
Expanding Product Reach
The OMG brand is gaining traction, with its ready-to-drink, coffee-flavored protein product now available in 456 Woolworths supermarkets and Metro stores nationwide, as well as 130 Ampol Foodary locations.
This product, which delivers 20 grams of plant-based protein per serve, is crafted using an innovative oat and olive oil base, ensuring a natural ingredient profile with significantly less sugar than competing products.
With sales surging and distribution growing, Forbidden Foods (FFF) is well-positioned to capitalize on the increasing demand for healthy, plant-based options in the market.
