David Stevenson will leave his post as the AFL's general manager of operations to become CEO of the NBL in time for the 2023/24 season.
Stevenson will commence his new role in July after nearly seven years with the AFL, during which time he spearheaded the league's annual game in China between 2017 and 2019.
He was part of the team that conceived of Gather Round, the soon-to-be-annual football festival held for the first time in Adelaide last weekend, and worked with the AFL on its COVID-19 response.
Stevenson was also CEO at the Western Bulldogs during their drought-breaking 2016 premiership season and worked in commercial roles with Nike for 17 years.
He is the NBL's first CEO since Jeremy Loeliger moved from the position to become commissioner in 2019.
Loeliger will remain commissioner as Stevenson looks to help the NBL continue its growth.
"I've enjoyed my time at the AFL immensely and have learned a lot from (CEO) Gillon McLachlan, (CFO) Travis Auld and the team over the last six-and-a-half years," Stevenson said.
"The opportunity to join the NBL at this particular time was impossible for me to turn down as there's clearly been a revival of professional basketball in Australia and New Zealand under Larry (owner Larry Kestelman) and his executive team's leadership."
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