- A virtual business empire requires meticulous planning, a data-driven sales strategy and proper execution for sustenance.
- Corporality Global guides its clients in growing their business using a data-driven approach towards sales strategy.
- Constructive analytics aids in fabricating a dynamic revenue plan, decreasing customer acquisition cost, prioritising ideal clients, and thus, increasing productivity.
Building a massive business empire that churns out revenue abundance year-on-year can be overwhelming and takes a lot more than just pure instinct.
It would be best to have a strong sales strategy and a roadmap that steers you towards proper execution. Digital sustenance is a crucial element of every business. Therefore, it is equally important to have a data-driven sales strategy to help you build a personalised and targeted plan for your customer.
Corporality Global guides you to grow your business with a data-driven approach to sales strategy. A leading marketing and management consulting firm, it specialises in providing expert marketing solutions across various industries.
With the company's approach, clients can draw a dynamic revenue plan, decrease customer acquisition costs, prioritise ideal clients, and increase productivity.
Analytics Maturity Model
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A company's roadmap to success must include data and analytics at its core. It plays a significant part in marking down statistics for planning and executing actionable results. A better understanding of a company's past performance, as well as future predictions, are thus, gathered for improved decision-making. Moreover, with better analytics, a company amplifies its scope for growth.
The first analytical model – Analytic Maturity Model – was introduced by Wayne Erickson in the middle of the 2000s. The model, which is segmented into five stages, has been crafted for assessment of an organisation’s effectiveness in executing data analysis and decision. This model can be personalised by any company as per their need and purpose.
- Descriptive analytics: What happened?
In the initial stage, all information is collected and interpreted to arrive at a potent conclusion. It includes supporting data points like ad clicks, conversion rate, website traffic, and revenue, too. Understanding historical data and its impact on the present helps in framing relatable conclusions. It lets one get familiar with the past, present as well as future circumstances. A weekly analysis allows marketers to interpret a series of events taking place in the company. With data analysis, a diagnostic study can be initiated to detect the fall in revenue.
- Diagnostic analytics: Why did it happen?
Diagnostic analytics is essential for a more in-depth analysis to pinpoint the root cause of the problem. It involves identifying the problem, building an overview, filtering your diagnosis, and gathering relevant evidence that can help frame a fact-based conclusion. This level of analytics helps clients discover the reason behind a deficit in the company. However, the cause may vary from company to company. For example, it can be over expenses in the advertisement, a surge in the abandoned cart or a decline in website traffic.
- Predictive analytics: What will happen?
For a business to sustain itself in the market, it's essential to have a long-term, prospective and futuristic vision. In predictive analytics, available data is used to foretell potential outcomes in the future. All aspects are measured and analysed before taking a concrete decision or bringing in a significant change in the business plan.
- Prescriptive analytics: What should I do?
After descriptive, diagnostic, and predictive analytics comes prescriptive analytics, wherein the most suitable and actionable plan is proposed. In this transformative stage, action is taken as per all the data analysed. Prescriptive analytics clarifies the marketing plan for the business to grow faster, optimising sales operations and efforts to curb risks.
Corporality Global offers a data-driven approach for its clients to boost their growth in an ever-changing market and supports their sales strategy to survive the trends. So, if you want to assess, forecast, strategise, and execute sales strategies objectively for faster business growth, go ahead and connect with Corporality.