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Highlights
- IVE Group partners with Seamless to promote sustainable uniforms.
- First uniform supplier to join Australia's clothing stewardship scheme.
- Seamless aims for a circular fashion industry by 2030 with industry leaders.
IVE Group, a prominent diversified marketing company, has announced its entry into Seamless, Australia's first clothing stewardship initiative. This partnership makes IVE the inaugural uniform supplier to join Seamless, a scheme that was launched in July 2024 with the ambitious goal of achieving a fully circular clothing industry by 2030. The initiative promotes sustainable practices across the clothing lifecycle, from manufacturing to end-of-life garment recycling, encouraging a shift toward a greener industry. In addition to IVE Group, other foundational members include well-known brands like David Jones, Lorna Jane, and the Sussan Group.
The collaboration marks a significant commitment by IVE Group to sustainability and circular practices in the clothing sector. Olivia Tyler, Chief People and Sustainability Officer at IVE, expressed the company’s enthusiasm for joining Seamless, emphasizing that this partnership aligns with IVE’s overarching goals of sustainability and circularity. Tyler stated that this membership enables IVE to bring a transformative approach to the lifecycle of uniforms, covering each phase from design and production to end-of-life treatment. According to Tyler, this move not only reflects IVE’s dedication to sustainable practices but also aligns with the values of their clients, signaling a collective responsibility toward environmental stewardship.
Karen Thomas, General Manager of Membership and Marketing at Seamless, lauded IVE’s participation in the scheme, commending their dedication to responsible leadership within the industry. Thomas noted that IVE’s commitment to innovation and sustainable practices aligns with Seamless’s mission to foster ongoing improvements within the clothing sector. Through such partnerships, Seamless aims to build a future where fashion, including uniforms, can operate within a sustainable, circular framework.
Founded in 1921 and listed on the ASX in 2015, IVE Group has grown to become Australia’s largest diversified marketing company. With a client base of over 2,800, IVE offers a broad range of services, from creative content development to brand activation and comprehensive print solutions. The addition of sustainable uniform solutions represents an extension of IVE’s commitment to innovation and environmental responsibility in the marketing sector.
Following the announcement, IVE Group's shares saw an increase, trading 0.94% higher at $2.14. This positive market response highlights investor confidence in IVE’s direction toward sustainability, signaling strong support for the company’s progressive initiatives within the Australian uniform and apparel industry.
