Glamorised tanning angers cancer victim

November 30, 2022 02:50 PM AEDT | By AAPNEWS
Follow us on Google News:
Image source: AAPNEWS

The glamorisation of tanning on social media is like a "kick in the guts" for a Brisbane woman fighting advanced skin cancer and she says the narrative urgently needs to be flipped.

"Watching people glamorise a tan across social media is honestly a kick in the guts, when myself and so many others are fighting for our lives," advanced melanoma patient Gina Savage told AAP.

Ms Savage, 27, was diagnosed with melanoma seven years ago and it has since spread to other parts of her body.

Since her initial diagnosis, the Brisbane woman has been through four rounds of radiation treatment and has been on five systemic drugs, which failed.

The cancer has slowly made its way around her body, wreaking havoc, she said.

"For me, and many, many other people in my position, up to 50 per cent of advanced melanoma patients don't respond to current available treatments."

The narrative that tanning is chic needs to be flipped on its head, Ms Savage says.

Her comments come as social media giant TikTok makes a pledge to remove harmful pro-tanning content from its platform on the first day of summer.

The company will scrub content with the #sunburnchallenge hashtag from the platform and will to share links with information about tanning, summer and sunburn from the Melanoma Institute Australia.

The "Tanning - That's Cooked" campaign will be seen by every TikTok user between the ages of 20 and 39.

"I just think it's absolutely incredible and it's about time that it happened," Ms Savage said.

She said social media was the best way to get through to younger people with a message about prevention.

Users in the demographic do not respond to serious health messages but are more likely to engage with humour, TikTok general manager Lee Hunter said.

"The campaign is inviting TikTok creators to use humour and throw shade at tanning in their own authentic way, helping to spread the word and change the perception of tanning."

Melanoma Institute Australia CEO Matthew Browne said one person in Australia was diagnosed with melanoma every 30 minutes and it claimed more lives than the national road toll.

He said there was no safe way to get a tan, adding concepts like a "base tan" were similar to saying you could smoke your way out of lung cancer.


The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (Kalkine Media, we or us), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.

Top ASX Listed Companies

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OK