engage:BDR Limited’s IconicReach Signs Well Known Fashion Icon

March 05, 2019 11:33 PM EST | By Team Kalkine Media
 engage:BDR Limited’s IconicReach Signs Well Known Fashion Icon

engage:BDR Limited (ASX: EN1) operates as a cross-device advertising solution company. The Company offers publishing, digital marketing, media management, integrated display, and other related services. engage:BDR serves customers worldwide.

The company has recently presented a market update on a new IconicReach client, ASHLEYlauren. The campaign is targeting an increased in-store and online traffic through the reach of critical micro influencers, specifically to support existing retailers of ASHLEYlauren dresses, worldwide. Elements include influencer-developed (integrated) content across Instagram and the syndication of this content through the geo-fenced display, and video ad buys across the engage:BDR programmatic exchange. This is to hyper-target retailers within a specific geographic radius and retarget users to perform actions on these local retailers’ e-commerce presence.

ASHLEYlauren is a modern and high-end clothing line. The brand uses latest in materials for a superior fit, the brand prides itself on creating a look and feel that brings out the essence of a woman's beauty. ASHLEYlauren dresses have been featured in Upscale Living Magazine, Closer Magazine, Seventeen Prom, Teen Prom, the Latin Grammy Awards and TV y Novela’s Lupita Jones. The brand’s dresses have been worn by many known names, including Miss Puerto Rico World 2014, Miss Brazil Universe 2014, Miss Bahamas Universe 2014, Shaila Durcall, Eva Longoria, Karina Banda and many others.

ASHLEYlauren is initiating drives with IconicReach to upsurge brand consciousness and drive footfalls into stores and their online sales channels. The ultimate goal is to increase dress sales during the brands busiest season; Prom.

By utilising its proprietary, in-house technology and relationships, IconicReach can source groups of micro-influencers ideal for this campaign; 15,000 - 250,000, highly engaged followers, on each influencer. From that pool, IconicReach will select influencers on the basis of their audience’s demographics, specifically, age range and geography, focusing on influencers with teen and young female followings, between the ages of 16 and 18 in the specific geographic regions which match the campaign’s requirements.

The primary goals of the campaign were to drive re-orders and to grow the wholesale network. The company will publish a case study with more comprehensive data about the results of this campaign, once the data is statistically relevant and all elements of the media plan have gone live.

Now, let’s have a look at engage:BDR Limited’s stock performance and the return it has posted over the past few months. The stock is currently trading at a price of $0.02, performing flat during the day’s trade with a market capitalisation of ~$ 7.34 Mn. The counter opened the day at $ 0.022 which was also the day’s high and touched a day’s low of $ 0.019 with a daily volume of ~ 7,706,947. The stock has provided a YTD return of 33.33% & also posted returns of -65.52%, -51.22% & -9.09% over the past six months, three & one-months period respectively. It had a 52-week high price of $ 0.190 and touched 52 weeks low of $ 0.012, with an average volume of ~ 7,574,943 approximately.


Disclaimer

This website is a service of Kalkine Media Pty. Ltd. A.C.N. 629 651 672. The website has been prepared for informational purposes only and is not intended to be used as a complete source of information on any particular company. Kalkine Media does not in any way endorse or recommend individuals, products or services that may be discussed on this site. Our publications are NOT a solicitation or recommendation to buy, sell or hold. We are neither licensed nor qualified to provide investment advice.


Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Incorporated (Kalkine Media), Business Number: 720744275BC0001 and is available for personal and non-commercial use only. The advice given by Kalkine Media through its Content is general information only and it does not take into account the user’s personal investment objectives, financial situation and specific needs. Users should make their own enquiries about any investment and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media is not registered as an investment adviser in Canada under either the provincial or territorial Securities Acts. Some of the Content on this website may be sponsored/non-sponsored, as applicable, however, on the date of publication of any such Content, none of the employees and/or associates of Kalkine Media hold positions in any of the stocks covered by Kalkine Media through its Content. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used in the Content are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used in the Content unless stated otherwise. The images/music that may be used in the Content are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated or was found to be necessary.


Sponsored Articles


Investing Ideas

Previous Next
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.