engage:BDR Limited (ASX: EN1) operates as a cross-device advertising solution company. The Company offers publishing, digital marketing, media management, integrated display, and other related services. engage:BDR serves customers worldwide.
The company has recently presented a market update on a new IconicReach client, ASHLEYlauren. The campaign is targeting an increased in-store and online traffic through the reach of critical micro influencers, specifically to support existing retailers of ASHLEYlauren dresses, worldwide. Elements include influencer-developed (integrated) content across Instagram and the syndication of this content through the geo-fenced display, and video ad buys across the engage:BDR programmatic exchange. This is to hyper-target retailers within a specific geographic radius and retarget users to perform actions on these local retailers’ e-commerce presence.
ASHLEYlauren is a modern and high-end clothing line. The brand uses latest in materials for a superior fit, the brand prides itself on creating a look and feel that brings out the essence of a woman's beauty. ASHLEYlauren dresses have been featured in Upscale Living Magazine, Closer Magazine, Seventeen Prom, Teen Prom, the Latin Grammy Awards and TV y Novela’s Lupita Jones. The brand’s dresses have been worn by many known names, including Miss Puerto Rico World 2014, Miss Brazil Universe 2014, Miss Bahamas Universe 2014, Shaila Durcall, Eva Longoria, Karina Banda and many others.
ASHLEYlauren is initiating drives with IconicReach to upsurge brand consciousness and drive footfalls into stores and their online sales channels. The ultimate goal is to increase dress sales during the brands busiest season; Prom.
By utilising its proprietary, in-house technology and relationships, IconicReach can source groups of micro-influencers ideal for this campaign; 15,000 - 250,000, highly engaged followers, on each influencer. From that pool, IconicReach will select influencers on the basis of their audience’s demographics, specifically, age range and geography, focusing on influencers with teen and young female followings, between the ages of 16 and 18 in the specific geographic regions which match the campaign’s requirements.
The primary goals of the campaign were to drive re-orders and to grow the wholesale network. The company will publish a case study with more comprehensive data about the results of this campaign, once the data is statistically relevant and all elements of the media plan have gone live.
Now, let’s have a look at engage:BDR Limited’s stock performance and the return it has posted over the past few months. The stock is currently trading at a price of $0.02, performing flat during the day’s trade with a market capitalisation of ~$ 7.34 Mn. The counter opened the day at $ 0.022 which was also the day’s high and touched a day’s low of $ 0.019 with a daily volume of ~ 7,706,947. The stock has provided a YTD return of 33.33% & also posted returns of -65.52%, -51.22% & -9.09% over the past six months, three & one-months period respectively. It had a 52-week high price of $ 0.190 and touched 52 weeks low of $ 0.012, with an average volume of ~ 7,574,943 approximately.
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